XM Knowledge Base
How to rethink and reinvent market research Practical guidance from world-leading researchers
Discover how the world’s top brands are quickly understanding new market realities, being more inclusive, and turning insights into action.
How to rethink and reinvent market research Practical guidance from world-leading researchers
Select from a range of practical sessions with the world’s leading researchers. Recorded in October, enjoy as standalone webinars or the full series.
Getting buy-in on urgent action-taking
JD Schramm Academic Leader & Author , Kitty Xu Pinterest
Getting buy-in on urgent action-taking
JD Schramm Academic Leader & Author , Kitty Xu Pinterest
Discover how compelling storytelling combined with actionable data can help rally your organisation in times of crisis.
Moving faster by eliminating the lag time
Maria Voronina Chobani, Steven Wengrovitz Uber Eats, Jesse Purewal Qualtrics
Moving faster by eliminating the lag time
Maria Voronina Chobani, Steven Wengrovitz Uber Eats, Jesse Purewal Qualtrics
See how UberEats and Chobani are using real-time feedback to help their organisations take quick action in times of change.
Making sure every voice is heard
Emily Geisen Qualtrics XM Scientist, Mandy Sha Research Director
Making sure every voice is heard
Emily Geisen Qualtrics XM Scientist, Mandy Sha Research Director
The old way of collecting data wasn't designed with diversity and inclusion in mind. In this session, discover how you hear everyone — not just the people who look, think or act like you.
Listening before taking action
Matt Dixon Tethr, Jacqueline Lance City National Bank
Listening before taking action
Matt Dixon Tethr, Jacqueline Lance City National Bank
Taking the right actions starts with listening to the right people. In this session, we discuss the importance of using multiple listening channels and pinpointing the most relevant ones.