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How the biggest brands use XM
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Session airs February 9, 2022 | 12:00 AM PDT

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SESSION 1 | American Express

Bring Voice of the Customer to Life with a Customer-Centric Culture

Fernando F. Vejar Director of Customer Listening

American Express is known for its superior customer service — this didn't happen by accident. To be truly customer-centric you need to empower people at all levels of your organization to listen to the customer and act on insights. Find out how American Express built a world-class customer culture by using a broad spectrum of approaches from empowering employees to capturing and acting on customer insights.

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