XM Knowledge Base
Making business more human starts with the frontlines
The days of always having to ask customers about their experience are over. You had a front row seat for the next major evolution of XM. Aligning strategy, culture, and your frontline can power your organisation to new heights by providing the tools you need to take personalised, real-time action at scale.
You were front row for strategies and inspiration from Lufthansa, BMW, REWE, UNIQA and IONITY
You joined nearly 400 XM leaders for a day of inspiring keynotes and practical guidance
From brands like BMW, Lufthansa, REWE, Merck and Uniqa, to Qualtrics leading strategists and our very own CEO, Zig Serafin – it was a day that ran the gamut from moments intended to inspire you to take a leap into XM, and sessions that showed you step-by-step how to do it. If you want to review again, or share with your team, here’s all of the decks available to you on demand:
- Zig Serafin, Qualtrics
- Lufthansa + Kantar
- Rewe + Skopos
- Ionity + Prof. Gorman
- Uniqa
- Moira Dorsey, Qualtrics XM Institute
You learned about the power of human connection
Moira Dorsey advocated for the power of empathy and agility in trying times, while the inimitable Dr Peter Lovatt brought the house down with a display of shared joy. And if you want an experience to be long-lasting, it has to evoke a deep visceral reaction. The emotional connections created don’t just bind us to family and friends, they also bind us to organizations too, leading to engaged employees and satisfied customers.
You got a sneak peek at the newest CX innovations
We only scratched the surface of the Qualtrics innovations available now or coming soon in Germany. Customer Journey Optimizer, for example, will transform how organisations like your organisation can monitor and manage omnichannel journeys, guiding customers to where they want to go (in the cheapest way possible). But that’s just the half of it. Across our global X4 tour, we’ve announced many more new features that can help your organisation to continue to grow. Read more
Thanks for innovating with us at X4
- Death to ‘Consumers’
Featuring: Liquid Death - The Metrics of Lovability
Featuring: Google Fiber - Adding Color To Critical Decisions
Featuring: Crayola
Keep an eye on your inbox for session recaps, so you can revisit a limited release of the breakout sessions.
KEEP THE CONVERSATION GOING
Thanks for innovating with us at X4
X4 Munich may be over, but the tour continues apace and we’re continuing to learn from XM leaders globally. Here are some of the lessons learned from expert speakers at our flagship event in the US. Learn more