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October 3, 2024
9.00 AM / Tivoli Hotel, Copenhagen

From What If to What's Next: Applying AI for Business Growth

As organisations strive to make every step count and every dollar go further, join us and 100+ other business leaders as we explore utilising AI to create differentiated, omni-channel customer experiences and unleash productivity from employees.

In a world where every customer and employee interaction defines your brand and can make or break relationships, discover how AI can transform your what-ifs into strategies that produce cost savings and sustainable growth. Join us to explore how to deliver unparalleled customer experiences and boost employee productivity with AI-powered solutions. Gain invaluable insights from our speakers to prepare your business for the AI revolution and meet the evolving demands of your market.

With main stage sessions from some of the Nordic’s biggest brands, inspirational keynote speakers, and Qualtrics’ brightest minds - this is the biggest XM event in Denmark of the year, and essential for organisations looking to drive up customer and employee experience. Expect global brands, industry leaders and the latest thought leadership, plus the chance to connect with other experience pioneers in the region.

Plus, you’ll have the choice of 2 breakout tracks - for CX and EX - run by leading strategists and featuring Nordics brands facing the same challenges as you. 


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Thursday //
October 3


Registration & Breakfast




Lunch & Networking


Breakout Sessions // CX & EX


Coffee break




Evening Reception



Be inspired to deliver breakthrough experiences in your organisation, with speakers from some of the world’s biggest brands and Qualtrics’ brightest minds. Join this event to hear:
  • Insights on the future of AI and its transformative impact on business strategies.
  • Practical strategies for adopting AI to enhance customer experiences and deliver measurable business outcomes, including ROI and retention.
  • Real-world use cases of how Qualtrics and other customers are advancing their experience management programs using AI, and actionable playbooks to guide your efforts.
Let our customer speakers take you behind the scenes at their organisations. They’ll explain how they deliver superior experiences for customers and employees, and how they’re able to measure the impact of every improvement.
At XM Live Copenhagen, you get to choose from two separate deep-dive breakouts:
  • Employee experience
  • Customer experience
You’ll leave with a notes app filled with ideas, inspiration and advice to take your program to the next level.
Schedule 1:1 time with XM product experts to tackle your biggest technical and program challenges. This is a white-glove service provided by our team to help answer your most complex questions face-to-face, and set you up for success.
From the main stage to breakouts, you’ll get the entire XM product roadmap for 2024 and beyond. You’ll never be late to the game and you’ll leave knowing what new technology is already here (and what’s next) to keep your company ahead of the curve.

Take your XM program to the next level with expert sessions and networking opportunities with our global partners. Hand-selected by us, these are the partners that can help you implement your ideas, inspire your teams, and ignite your program.

Experience more at XM Live Copenhagen

Delve deeper into
XM during breakout sessions

Hear from some of the world’s best-known brands, as well as Qualtrics’ leading strategists, during these smaller, more interactive sessions. Select from one of two tracks, including employee experience and customer experience.

Connect with likeminded experience leaders

Share stories, ideas, and get support from Europe’s largest XM community. This is your network to lean on, learn from, and be inspired by as you make your moves to re-tool your organisation for experiences that drive growth.

Get more out of Qualtrics

Develop and grow your XM programs with one-to-one sessions and tailored recommendations from our experts. Bring your questions and log-ins, and our team will open up your program, analyse your XM initiatives, and uncover areas of opportunity.


Tivoli Hotel, Arni Magnussons Gade 2, 1577 København, Denmark
This event is free to attend for leaders in customer experience, HR, marketing, product development and brand management.
The recommended attire is business casual.

By registering for this event you agree to allow Qualtrics to share and process your personal data for purposes of follow-up with regard to the content of this webinar, including to event partner, in accordance with our Privacy Statement and Event Terms and Conditions