TRAVEL & HOSPITALITY EXPERIENCE MANAGEMENT

Deliver world-class travel experiences

Qualtrics Experience Management is powering the latest and greatest travel trends by helping operators create and deliver unforgettable holiday experiences.

Leading travel operators partner with Qualtrics

The best holidays are the sum of many parts - like choosing your dream destination, the resort, food and drink, and how employees hosted you. To delight and grow loyalty, brands need to deliver at every stage.

Join the best travel operators on the world’s first Experience Management Platform™ and use real-time data, insights, and AI-powered recommendations to close experience gaps and deliver breakthrough results.

Qualtrics works with the world’s leading travel operators to identify, design, and optimise world-class experiences in the moments that matter most.

Qualtrics Customer XM™

Deliver a holiday experience customers will never forget


Reputation and customer reviews rule in the travel industry. At the click of a button travelers can compare multiple choices - based on price, rating, location, and much more.

Operators using Customer XM™ from Qualtrics are standing out by creating superior travel experiences. By collecting and analysing data at every meaningful touchpoint they are achieving significant boosts in NPS, online booking conversion, and guest satisfaction.

4 benefits of CustomerXM

  1. Run pre-stay and post-trip satisfaction surveys to gauge how guests rate their experience
  2. Deliver targeted offers on your website to encourage bookings and capitalise on travel trends
  3. Understand customer behaviors to resolve cart abandonment and optimise bookings
  4. Get straight to the issues that matter with dynamic, role-based dashboards

Optimised insights

Our pre-built, ready-to-launch XM solutions bring together operational and experience data so that you can understand why things are happening and what to do next.

Built-in expertise

Relax knowing your CX program has been expertly designed, tried and tested by some of the world’s most successful organisations.

System of action

Role-based dashboards, intuitive interfaces, and action planning tools track every touchpoint so that you can delight customers in every moment that matters - helping boost loyalty, acquisition, and revenue.

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Qualtrics Employee XM™

Go the extra mile in employee experience


Your employees are responsible for making your customers’ holiday dreams real, covering nearly every aspect of their stay. Customer reviews are essentially a rating of your ability to build and motivate an enthusiastic and engaged workforce.

Qualtrics Employee XM™ allows you to improve every employee experience that delivers back to the bottom line and ensure the entire workforce can contribute to your success.

4 benefits of EmployeeXM

  1. Boost employee productivity by acting on insights from pre-hire, exit, and ad-hoc surveys in real-time
  2. Empower staff development through 360 reviews and role-based dashboards
  3. Understand the ROI of your HR initiatives and see their impact on key operational KPIs
  4. Optimise training, onboarding, recruitment, and exit programs

Every voice counts

Give your workforce a platform to be heard with a digital open door that automates structured and unstructured feedback, captures it at scale, and rapidly delivers it to the people that need it most.

Customer-obsessed

Create a winning culture by tracking individual and team performance in the moments that matter through role-based, real-time, and dynamic dashboards.

Best-in-class

Inspire change faster with expert-designed EX programs, including survey content, action planning tips, and dashboards.

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Qualtrics Product XM™

Build personalised holiday experiences at scale


Each traveler has their own unique needs, from the business traveler in town for a short trip through to the annual family holiday. Recognising the unique needs and expectations of every traveler empowers you to deliver unforgettable experiences that translate to increased satisfaction, loyalty, and profit.

Qualtrics PX™ help you put each individual customer at the heart of every decision. It allows you to turn feedback from different groups into results, so that you can identify the services and products users want, take new services to market faster, partner with frequent travelers, and qualify market opportunities.

4 benefits of ProductXM

  1. Benchmark offerings and performance against competitors in real time, and test the impact of your changes
  2. Find the right audience for your new services and packages
  3. Identify and act upon common pain points impacting your customer experience
  4. Capture feedback from every channel - website, in-app, email, SMS, and during the stay

Get pricing right

Rapidly analyse data to build tailored pricing models in minutes, and test the impact of these changes on target customers and organisational KPIs to achieve breakthrough results.

Be first to market

With Qualtrics iQ get deep insights into structured and unstructured data, and find patterns to make sure your products are not only first to market, but exactly what customers and the industry are asking for.

Find hidden insights

Integrating experience data with operational data uncovers a plethora of insights. The Qualtrics Research Services team can help you build a better understanding of every meaningful moment.

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Qualtrics Brand XM™

Strengthen your brand through exceptional experiences


Travel is a global industry, with reputation and word of mouth influencing decisions across geographies. A breakthrough experience in one country can impact a customer decision elsewhere. Consistency and understanding your brand strengths are key.

With Qualtrics Brand XM™ you are in full control of the brand experience. It brings together all your brand’s vital signs into a single, easy-to-manage place so that you can make breakthrough decisions in the moments that matter.

4 benefits of BrandXM

  1. Drive brand consistency across the complete channel mix with online and offline feedback
  2. Identify brand drivers to improve perception, optimise communications, and grow brand value
  3. In a single click you can see trending topics and sentiment revealing how customers feel about your brand
  4. Test ads and services with the right customer segments so you can optimise before going live

Track brand value

Analyse experience and operational data from platforms like Salesforce, Marketo, and many more to see the impact of your brand strategy on the organisation’s core KPIs.

Understand your opportunities

Data uncovers corporate and competitive brand perception so that you’re able to capitalise on market shifts, emerging trends, price perception, and competitor strength.

Empower your team

Everyone on your team has access to the same powerful tools and insights enabling them to control and elevate your brand strategy.

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