Since 2011, Royal Caribbean has been using Qualtrics to dive deep into the wants, needs, and aspirations of its prospects and passengers. Before the partnership, the cruise line relied on traditional ad testing vendors. The results were painfully slow and expensive.
Today, Qualtrics provides Royal Caribbean with the precise data it needs — in less time and for a fraction of the cost. By using Qualtrics, Royal Caribbean was able to test and refine its advertising for TV, online, print, and other mediums. They were also able to pinpoint the exact messaging necessary to fire up both prospective and returning passengers.
The result? Royal Caribbean launched a multi-million dollar, award-winning ad campaign, retained its number one position in the industry, and further propelled its brand into the future. More importantly, Royal Caribbean’s brand awareness, consideration, preference, and purchase intent all saw notable increases.