Qualtrics for Automotive

Powering engagement that drives innovation and loyalty

The world's leading car manufacturers create passionate customers through passionate, engaged employees.

Customer Experience

Exceed expectations at every mile marker through actionable customer insights
  • Post-test-drive surveys
  • Post-purchase feedback collection
  • Ad-hoc driver preference research
  • Vehicle maintenance/service satisfaction reports
  • Website visitor targeting and engagement
Explore CX

NPS (Net Promoter Score)

With Qualtrics’ Bain-certified NPS, you can combine in-moment and long-term customer satisfaction feedback to accurately measure and improve customer experience.

Lead Generation

Target the right profiles at the right time on your website or mobile site, with opportunities to capture contact details, provide additional information, and convert online visitors to in-store visitors.

Dynamic Dashboards

With dynamic, role-based dashboards and mobile analytics the right people get the real-time data they need.

Native Text Analytics

Native text analytics allows you to identify trending topics or key product and service gaps.

Transactional NPS & CSAT

Trigger automatic surveys 1-3 days following a specific event. Easily collect feedback on a single interaction or a group of related interactions. Use Qualtrics’ Bain-certified NPS questions to ensure accuracy.

Relational NPS & CSAT

Send surveys on a predetermined schedule to collect feedback about each client’s overall relationship with your company. Use Qualtrics’ Bain-certified NPS questions to ensure accuracy.

Ad-hoc Research

Perform rapid, ad-hoc research to answer your most immediate questions, including financing promotions, A/B testing, promotions, and customer preference research.

Driver Satisfaction Panel Research

Recruit, engage, and reward your own in-house panel of survey respondents to collect comprehensive customer feedback and preference data whenever you need it.

Case Management

Enable automated tracking of identified service issues and assign them to the right people within your organisation.

Post-Transaction Satisfaction Surveys

Enable automated feedback surveys that capture insights immediately after a customer makes a transaction, helping you increase share of wallet with customers.

Post-Quote Feedback Surveys

Gather feedback before you lose customers by pinpointing which issues are harming your overall customer experience.

Page-Level Website Feedback

Allow potential customers to provide feedback on your website content so you can provide the information that best represents your vehicles and brand.

Website Engagement & Satisfaction

Engage users to understand exactly what they are looking to find, then provide the targeted promotions, offers, and invitations necessary to increase conversion, all without the help of IT.

Mobile Engagement & Satisfaction

Interact with users on their mobile devices as they research your brand, then provide the targeted invitations and experiences that drive greater engagement and lead to in-store visits.

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Market Research

Discover what drives customer loyalty
  • Ad effectiveness testing
  • Purchase driver analysis
  • Competitor benchmarking
  • Website engagement monitoring
  • Brand perception tracking
Explore MR

Conjoint Analysis

Understand the value your clients attach to the unique products and services you offer. Optimise the customer experience without breaking the bank.

Market Trends

Stay on the leading edge of industry and market trends to keep your company ahead of the curve.

Market Segmentation

Track customer behavior across unique segments such as loyalty tier, spend tier, or customer type. Take action based on the value associated with each unique segment.

Panel Management

Recruit, engage, and reward your own in-house panel of survey respondents to get the most accurate data for your organisation.

Psychographic Surveys

Take your level of customer understanding beyond "who is buying" to truly understand "how to get them to buy.” Pinpoint the steps your organisation needs to take to create brand loyalty across all services.

A/B Testing

Test new features or processes to quickly understand how they can positively impact the customer experience across the entire journey and through every channel.

Product Development

Gather customer feedback on new products and services early in the development cycle to save time and money.

Brand Tracking

How is your brand perceived across the unique consumer segments that make up your customer base? Easily track brand perceptions and brand equity to capitalize on strengths while addressing weaknesses.


Understanding what, where, and why your customers are buying can enable you to better to meet your customer needs and attract additional business.

Ad Testing

How does ad content influence the way clients perceive your brand or encourage purchases and service adoption? Answer these questions and more by conducting in-depth ad testing across key client segments online and direct.

Competitive Benchmarking

Put everything into perspective by gaining an understanding of where you stand in relation to your key competitors. Capitalise on key business differentiators and identify gaps in products and service.

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Employee Insights

Remove employee engagement blind spots
  • Employee engagement surveys and reports
  • Employee 360 reviews
  • Onboarding feedback
  • Exit interviews
  • Sales training testing and assessment
  • Employee certification test/surveys
Explore EI

Employee 360 Reviews

Develop a better workforce with fast and customisable 360 employee reviews.

Employee Engagement

Discover what truly motivates your employees so you can improve and grow your business from the inside-out.

Onboarding Feedback

Find out how to improve and tailor the onboarding process so every employee–from assembly line worker to salesperson – can quickly integrate and begin to drive innovation.

Exit Insights

Understand why employees leave and identify pain points to help you retain and engage your workforce.

Service Agent Training Certification

Ensure that your front-line employees have the knowledge and training they need to provide exceptional care at every service check.

Ad-Hoc Employee Surveys

Get on-demand answers to engagement problems as they arise.

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Welcome to the Experience Management PlatformTM

Four applications to manage the four key experiences of business

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Delight customers at every touchpoint. Monitor, respond and improve every interaction along the customer journey.

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Uncover product needs, prioritise features, and predict market trends.

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Drive employee excellence by measuring and optimising every stage of the employee lifecycle.

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Increase brand equity, test and improve advertising, and identify your essential brand drivers.

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