EXPERIENCE MANAGEMENT FOR THE AUTOMOTIVE INDUSTRY

Deliver breakthrough experiences that drive innovation and loyalty

Master Experience Management with Qualtrics and discover breakthrough insights that will grow your business.

The world’s most iconic car brands race to the top with Qualtrics

Experience management is how the world’s leading manufacturers deliver vehicles drivers love and optimise customer experiences at every turn, from the first test drive through to a lifetime of brand loyalty.

Join them on the world’s first Experience Management Platform™ and use real-time data, insights, and AI-powered recommendations to close experience gaps and deliver breakthrough results.

Qualtrics partners with automotive companies to help them master the four core experiences of their business — customer, product, employee and brand.

Qualtrics Customer XM™

Give customers the drive of their life


High-value purchases in the automotive industry demand exceptional customer experiences. Buying decisions are influenced by individual emotions, preferences, and extensive research, while maintenance underpins safety and performance.

With Customer XM™ from Qualtrics you can understand the moments that matter - everything from the sales floor to online channels and communications - to increase loyalty, acquisition, and customer lifetime value.

4 benefits of CustomerXM

  1. Post-test-drive surveys to uncover buyer behaviors
  2. Ad-hoc driver preference research ensures you meet demand
  3. Service satisfaction reports maintain a consistent experience for all interactions
  4. Website targeting and engagement reaches new audiences

Start conversations naturally

Dynamic data collection tools capture feedback from every stage of the customer journey and from every channel - including email, online, the sales floor, SMS, in-app, and wearables - so you can have relevant and impactful conversations with customers on their terms.

Understand buyer behaviour

Intelligent features uncover insights - from open text responses and performance data - enabling you to automatically identify the key drivers of customer behavior, such as spend and loyalty, so you can predict what they’ll do next.

Activate the entire organisation

With APIs into your existing data systems you can combine experience and operational data to uncover more insights fueling breakthrough experiences. Role-based dashboards, intuitive interfaces, and action planning tools place the right data in front of the right person at the right time.

Learn more about Qualtrics Customer Experience™

Learn more
Qualtrics Employee XM™

Employee engagement accelerates success


Engaged employees lead to happy customers. An enthusiastic and intelligent sales rep can put customers at ease when making major decisions, and motivated technicians deliver a superior and consistent level of service ensuring customers keep coming back.

Using the Qualtrics Employee XM™ platform you have all the tools you need to hire, develop, retain, and motivate your workforce. You’re able to easily and rapidly link employee sentiment to the entire customer journey, empowering you to turn insights into action.

4 benefits of EmployeeXM

  1. Employee certifications fuel engaged and informed workforces
  2. Onboarding and pulse surveys uncover regular insights that inspire action
  3. 360 reviews and employee dashboards develop better employees
  4. Exit insights empower you to retain employees and consistently improve the experience

A single platform to manage

Scale your program across multiple showrooms, countries, and even regions. Capture employee feedback through SMS, email, online and more. Whatever the scenario, you see it all on a single platform.

Improve every employee experience

Role-based dashboards give managers actionable insights to build breakthrough employee experiences. From training and assessment through to individualised interactions, deliver what employees want in the moments that matter most.

Link employee experience to customer outcomes

Track how investments in your employee experience directly impact customer outcomes, empowering you to optimise programs, identify priorities, and efficiently allocate resources.

Learn more about Qualtrics Employee Experience™

Learn more
Qualtrics Product XM™

Build the perfect pricing models


Capture customer feedback from every stage of the buyer’s journey in a single platform, and build it into your offerings to drive revenue, usage, and loyalty.

The Qualtrics PX™ platform provides breakthrough insights into what products, services, and experiences deliver the most sales, the perfect pricing points, and how to best engage your target customer segments.

4 benefits of ProductXM

  1. Simulate the customer journey to create the perfect pricing models in minutes
  2. Benchmark against competitors and track the impact of your changes
  3. Manage incentives automatically and in real time
  4. Engage your target audience based on their individual profiles and experiences

Turn feedback into results

Rapidly analyse customer feedback to find patterns in your data so you can identify the products, services, and experiences that customers value most. This helps you optimise revenue, deliver breakthrough experiences, and target resources for the best results.

Identify the opportunity

Through the Qualtrics Research OnDemand team you get access to 40 million panel respondents equipping you with deep insights into customer demands and expectations across multiple demographics and profiles, and how to best meet them.

Go to market faster

Shorten the development cycles for services and experiences by analysing real-time data from users and sharing insights instantly across your entire business to enable action that makes a real impact on your bottom line.

Learn more about Qualtrics Product Experience™

Learn more
Qualtrics Brand XM™

Tune up your brand


Reputation is a major influence on buying decisions in the automotive industry. Customers buy from brands that are iconic, trustworthy, and inspiring.

Qualtrics Brand XM™ puts you in the driving seat when managing your brand experience. It brings together all your brand’s vital signs into a single, easy to manage place so that you can make the right decisions in the moments that matter.

4 benefits of BrandXM

  1. Track market trends and competitor behaviors to capitalise on opportunities to grow your brand
  2. Customised brand studies allow you to understand why customers choose you
  3. Deliver a consistent user experience from the showroom to the online world
  4. Easy-to-use and pre-configured surveys and dashboards enable your entire team to drive action

Become an icon

Automatically identify and prioritise your key drivers of brand experience, from price, product, support, service quality, and much more.

Unparalleled industry expertise

Analyse competitors and key market shifts to capitalise on opportunities related to product quality, price perceptions, and competitor strength.

Bring data to life

See your data come to life visually and track your performance against competitors. You can share your data instantly across the organisation to give everyone access to the latest insights.

Learn more about Qualtrics Brand Experience™

Learn more