Customer Experience
Gartner Market Guide for Voice-of-Customer Applications (VoC)

Qualtrics ranks highest level for core VoC capabilities

Gartner, a leading global research and advisory firm, profiles the largest and most advanced vendors, helping organizations compare alternatives. Read on to understand how Qualtrics provides a scalable platform from single-departments to enterprise-wide adoption.

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Gartner ranks Qualtrics as the:



  • Largest number of cross-domain VoC customers
  • Highest level of Reporting & Analytics capabilities
  • Highest level of Customer Journey capabilities
  • Highest level of Professional Services

11,000+ brands and the top 100 business schools have switched to Qualtrics