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Understand and
improve every K-12 education experience

Serve students with unmatched care. Build high-performing faculty and staff teams.
And have the insights you need to make the best decisions for your school.

Loved by educators. Trusted by more than half
of the top 50 K-12 school districts.

Experience Management

More Experience Management solutions for K-12

Customer frontlines dashboard

XM FOR Families, Students, and Alumni

Continuously improve the primary school experience

Qualtrics XM helps schools measure satisfaction levels, identify areas of concern, and strengthen alumni relations. Ultimately, it allows schools to enhance the overall educational experience and tailor their offerings to meet the needs and expectations of their greatest stakeholder – K-12 students. With Qualtrics, expect:

  • Research-backed survey question library
  • Easy to use, drag and drop designs
  • Customization and personalization for unique needs and goals
  • Role-based dashboards
  • Scaled case management & ticketing systems
Learn More

XM FOR Faculty and Staff

Attract and retain teachers

Gain valuable insights into the needs and preferences of your teachers, and inform strategies that attract and retain high-quality educators. With Qualtrics, expect:

  • Pre-built surveys to measure every points along the employee journey
  • Research-backed question bank for employee experiences, such as onboarding and exit
  • 360 survey template for school and district leaders
Learn more
People teams dashboards
UX dashboard

XM FOR School Research and Innovation

Make informed decisions every time

Qualtrics’ applications span a wide range of areas to implement data-driven changes, and enhance educational practices, curriculum design, and overall school performance. With Qualtrics, expect:

  • Pre-built and digitized forms for every situation
  • Classroom walkthroughs and observation survey options
  • Employee feedback and development programs
  • Event and program evaluations
  • Parent Feedback Management
Learn more

Customer Success Stories

Omaha Public Schools + Qualtrics

See how Omaha Public Schools, a district with 52,000 students, 100+ locations, and 20,000 students who speak 100+ languages, has utilized Qualtrics for 7+ years for areas such as attendance automation, parental engagement, and teacher shortage.

regis university
spokane public schools

Customer Success Stories

Spokane Public Schools + Qualtrics

See how Spokane Public Schools, a district with 30,000 students and 50+ locations and programs, utilizes Qualtrics for 360 surveys for students and teachers as well as leadership feedback loops for district and building leaders.

Safe, secure, and
certified for the education industry

  • Keep your data safe and secure on the enterprise-grade Qualtrics platform, and have complete trust with tight privacy, monitoring, and data access controls.
  • We’re FedRAMP certified, so you can rest assured the XM Platform gives you all the tools you need to manage FERPA compliance.

Ready to see how Qualtrics can improve your K-12 institution experience?

XM for K-12 Education FAQs

XM for Higher Education typically consists of seven factors – student and parent feedback, teacher evaluations, needs assessments, program evaluations, alumni surveys, and digital data collection and analysis.
Qualtrics offers various products and solutions specifically tailored for each school or district to help them with specific needs.

However, most commonly we see this combination of solutions:
  • XM for Students and Alumni – a program that helps schools understand and improve the experience of their students
  • XM for Faculty and Staff – a module that enables institutions to measure and enhance their teacher satisfaction
K-12 schools have found various applications for Qualtrics in their educational settings. Popular use cases include:

  • Parent feedback: Schools often collect feedback from parents about their satisfaction with various aspects of the school, such as communication, curriculum, extracurricular activities, and overall experience.
  • Student feedback: These surveys gather information on topics such as student engagement, classroom experiences, social-emotional wellbeing, bullying incidents, student interests, and post-school plans.
  • Program evaluation: Qualtrics is often utilized to evaluate the effectiveness of specific programs or interventions, such as the Police Department (PD), English as a Second Language (ESL), Guidance and counseling, and before and after-school programs.