As with all knowledge workers, the rise of AI is introducing incredible opportunity when applied appropriately (including ethical considerations). 

In this session, we'll discuss the incredible rise of synthetic responses, particularly how they enhance survey accuracy and efficiency. In the vein of efficiency, we'll look at the intersection of AI, predictive modeling, and consumer behavior insights leveraging real-world applications showing cost savings and competitive advantages. Whether you’re a market researcher, strategist, or AI enthusiast, tune in to stay ahead of the curve this agentic era.