RESEARCH
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Calibrating NPS across 18 countries
Calibrating NPS across 18 countries
To understand the differences in how consumers around the world respond to the Net Promoter® Score (NPS®) question, we asked 17,509 consumers across 18 countries two versions of the NPS question: 1) “Think about the companies that you like, how likely would you be to recommend them to your friends and relatives?” and 2) “Think about the companies that you dislike, how likely would you be to recommend them to your friends and relatives?”
In this report, you'll learn
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- NPS responses vary by country.
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- Indian consumers provide the highest NPS when they like a company.
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- Japanese consumers provide the lowest NPS when they dislike a company.
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