RESEARCH
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A CX leader's guide to integrating
X- & O- Data

When used in combination, experience data (X-data) and operational data (O-data) provide valuable insight organizations need to improve customer experiences and create sustainable competitive advantage.

 

This report was contributed to Qualtrics XM Institute by Walker.

In this report, you'll learn
    • A roadmap for overcoming the challenges associated with establishing high-value X- and O-data integration
    • How to combine data to gain valuable insight into driver of customer experience issues

  • + How to use insights to prevent problems, personalize experiences, and demonstrate ROI

The world’s top brands trust Qualtrics to deliver breakthrough experiences
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