From data to decisions: The power of AI in market research
With all the buzz around artificial intelligence (AI), it can quickly get overwhelming to parse out the various tools, types, and methodologies associated with it. Even in an industry like market research, where AI-driven technologies have been in use for years, it can be difficult to keep up with the latest innovations.
That’s why we’ve created this quick guide to the three key AI applications — generative, predictive, and suggestive — including several examples of market research-related use cases for each.
This session happened live atX4 London 2024, where leaders from the world’s leading brands shared how they are using experience management to make business more human.
In this eBook,
you'll learn
- The differences between the three AI applications
- Drawbacks and benefits to each application as they relate to researchers
- Market research-specific use cases for AI
Thank you
Your download will begin shortly, if it doesn’t click here.
You might also like
See Qualtrics XM for Strategy and Research in action
Watch DemoRELATED CONTENT_
Explore More Resources
Event_
X4 2024 On Demand Hub
eBook_
Essential reads and podcasts for people leaders in 2024
eBook_