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Design breakthrough experiences

Uncover market trends, changing behaviors, and unmet needs, then take the right actions to design the experiences people want next.

Qualtrics advanced market research solution combines experience feedback, sophisticated research methodologies, and analytics, all in a single platform. It has everything you need to design experiences that power breakthrough products and services.

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The world’s best brands trust Qualtrics to deliver breakthrough experiences


Built-in analytics. Say goodbye to guesswork–
for good


From complex pricing studies to dynamic market segmentation, DesignXM cuts through the noise to drive action.

Always-on and working in the background, our powerful analytics engine will alert you to the actions that will have the biggest impact on your business.

Insights on demand.
The right audiences, whenever you need them


Get insights in an instant, and deploy expert-designed studies to your customer database, or build your own panel from millions of screened, verified respondents.

Easily build profiles, segments, and proprietary panels, and reach out to them on the right channels through personalized targeting. With Qualtrics, you ensure you hear from the right people, every time.

Book a personalized demo