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CDP Integration

Supercharge your Qualtrics platform using a bi-directional integration with a Customer Data Platform.

Core Experience

Customer Experience

Created By



by CommonFont

Automatically generate and manage XM Directory contacts in real-time through bi-directional integration with a Customer Data Platform (CDP).

Use rich contact data to unlock advanced use cases, target specific customers, and seamlessly route experience data back to the CDP for distribution across all endpoint systems.

Spend more time getting to know your customers instead of finding the data needed to collect feedback and generate insights.

Outcomes Delivered

  • Create and manage XM Directory contacts in real-time with minimal IT resources
  • Present personalized digital feedback surveys
  • Quickly route customer feedback data from Qualtrics to other application endpoints through one seamless CDP integration

Category Tags

Manage contacts within your XM Directory

Rapidly build and manage a robust XM Directory using data sourced from your CDP to create and update contacts.

Route XM data everywhere

Send Qualtrics response data back to the CDP for routing to data warehouses or other end point applications. Through this integration, customer feedback becomes available to any system in your organization that can accept event data.

Requires XM Directory

Interested in learning more about connecting Qualtrics with your CDP vendor? Contact for assistance

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