Supercharge your Qualtrics platform using a bi-directional integration with a Customer Data Platform.
Automatically generate and manage XM Directory contacts in real-time through bi-directional integration with a Customer Data Platform (CDP).
Use rich contact data to unlock advanced use cases, target specific customers, and seamlessly route experience data back to the CDP for distribution across all endpoint systems.
Spend more time getting to know your customers instead of finding the data needed to collect feedback and generate insights.
- Create and manage XM Directory contacts in real-time with minimal IT resources
- Present personalized digital feedback surveys
- Quickly route customer feedback data from Qualtrics to other application endpoints through one seamless CDP integration
Manage contacts within your XM Directory
Rapidly build and manage a robust XM Directory using data sourced from your CDP to create and update contacts.
Route XM data everywhere
Send Qualtrics response data back to the CDP for routing to data warehouses or other end point applications. Through this integration, customer feedback becomes available to any system in your organization that can accept event data.
Requires XM Directory
Interested in learning more about connecting Qualtrics with your CDP vendor? Contact firstname.lastname@example.org for assistance
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