Thematic
Turn every customer word into better business decisions with best-of-breed text analytics, intuitive visualizations and proactive workflows, with cutting-edge AI.

Thematic transforms qualitative feedback data from surveys, chat, reviews, support tickets and social media into layers of actionable insights in an easy to use platform, without any pre-set categories or coding.
Teams across your organization can access a single source of truth about customer needs, prioritize based on impact and track how initiatives are changing feedback—reducing analysis time from weeks to minutes while building stronger customer experiences and products.
Get granular details on issues, right down to the sentence level, and quantify the impact on customer satisfaction, account revenue, call time and more. With Thematic Answers you can type in your question and get a narrative answer, with quantified themes, related verbatims and suggestions to resolve issues.
Answer questions like “How are my low account value users different from my power users in their pain points?” Quantify the impact of poor experiences, faster resolution time or other challenges on your NPS score or CSAT. Get a high-level overview of your data and drill down into a specific issue. Share relevant customer stories to illustrate an issue and give user context to engineers.
Continuously discover granular reasons for new feedback and changes in scores, with emerging themes. Be alerted to any opportunity or issue, so that your business can stay ahead of the curve.

Enterprise-grade feedback analytics for the agile business
Thematic categorizes text feedback into themes automatically, while giving you the capability to quality control and refine the analysis. It’s the fastest way to uncover pain points, so you can solve issues before customers churn.
Continuously discover granular reasons for new feedback and changes in scores, with emerging themes. Be alerted to any opportunity or issue, so that your business can stay ahead of the curve.

Ensure no pain point or opportunity goes unnoticed
Answer questions like “How are my churned users different from my power users in their pain points?” Quantify the impact of feature requests, UX issues or experiences on NPS score or ARR.
Get a high-level overview of your data and drill down into a specific issue. Share relevant customer stories to illustrate an issue and give user context to engineers.

- High insight density with superior theme discovery
- Strategic customer understanding for all teams
- Faster business growth
- Customer Experience
- Integration
Required License: Qualtrics Developer Tool / API license
If you’re an existing Qualtrics customer, contact your Account Executive. If you do not know your Account Executive, please request a demo at https://go.getthematic.com/get-started/.
Already have the integration and are looking for help? Then visit Thematic’s support at https://getthematic.com/contact-us/
Additional resources
- Customer Experience
- Integration