Research Software

Sophisticated research
made simple

Get the data you need to make the most important decisions. From product, pricing and ad testing to customer feedback and brand tracking, join the 9,000+ brands and 99 of the top 100 business schools that make Qualtrics the world’s most-trusted research platform.

One platform. Every type of research.


From customer insights to market segmentation to concept testing, Qualtrics Research Core is the only research platform you’ll ever need

Customer Insights

  • Customer Satisfaction
  • Relational NPS
  • Transactional NPS
  • Customer Feedback Surveys
  • Event Feedback
  • And more

R&D and Product Research

  • Product Satisfaction & Usage
  • Naming and Concept Testing
  • Pricing Research
  • Feature & Product Prioritization
  • User Experience

Marketing and Brand Research

  • Brand Awareness
  • Brand Preference
  • Brand Positioning
  • Brand Health & Equity Research
  • Ad & Messaging Research
  • And more

Strategy and Planning

  • Market & Opportunity Assessment
  • Segmentation & Targeting
  • Market Sizing
  • Internal Feedback
  • Simple Polling
  • And more

Loved by analysts. Trusted by customers.


G2 Crowd
Leader 2018

TrustRadius
Top Rated 2018

Temkin Group
CX Vendor 2018

Powerful & personal


Sophisticated research made simple

Point and click survey building

Create, customize, and modify your research projects in minutes with a drag-and-drop UI and a library of 100+ question types and templates designed by PhD survey scientists. No coding required. Ever.

Any channel – Any time

Reach your audience on any channel including email, mobile, website, social, in-app, IVR, chatbots, voice assistants and virtually any other channel you can imagine.

Ultimate flexibility – incredible simplicity

Personalize the experience for every respondent with the most flexible survey platform on the planet, featuring advanced branching, skip logic, AB tests, display logic, advanced piping, and so much more.

Intelligent & predictive


Uncover new insights with built-in intelligence

Qualtrics ExpertReview powered by iQ
ExpertReview score screenshot

Launch research with confidence, every time

Harness the power of artificial intelligence to automatically score the quality of your research project and see instantly if you’re at risk of poor response rates or low data quality. Expert Review is your personal survey scientist, analyzing every question and project in real-time, giving you complete confidence in your project before you hit “Send.”

Learn more about ExpertReview

Text iQ™

Find insights hidden deep in open text responses with sentiment scores, trend reports, and automated alerts

Learn more about Text iQ™

Stats iQ™

Become a stats genius with just a few clicks—Stats iQ automatically chooses the right statistical test and gives easy to understand results

Learn more about Stats iQ™

Predict iQ™

Predict customer behavior and receive alerts so you can intervene with at-risk customers before they churn

Learn more about Predict iQ™

Automated & scalable


An automated platform plus a flexible services model allows for the right level of support for your research maturity

Smarter, faster research

Fast-track your research project with Qualtrics XM Certified Solutions™: out-of-the-box survey design and analysis, curated content, prescriptive workflows and seamless automation—all designed and validated by PhD research experts.

Grow your research, not your team

With Qualtrics Services, you have access to an entire research team to get on-demand help with research projects and access to over 40 million panel respondents.

We work when you do

Access 24/7 support by phone, chat and email, as well as extensive online support and a dedicated customer success team to help with any project.

Secure & integrated


Industry-leading security built on a platform that plays well with others

XM Integrations

Industry-leading security

Keep your data safe and secure with enterprise-grade security, privacy, monitoring, and data access controls.

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Grow your research, not your team

Close the data loop with 16 system-level integrations and dozens more through file transfer. It means data flows back and forth with your internal and external systems—no coding required. Plus, connect with all the best technologies from Marketo to Adobe Analytics, Tableau and more with our seamless APIs.

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What is market research?

It’s never been easier to put your customers at the heart of your most critical decisions from launching new products to growing your brand. Market research software makes it easy to collect and analyze experience data at scale to get a unique understanding of your market, your products, your competitors and your customers. Great market research starts with a survey and applies detailed analytics to turn opinions into insights and recommendations that help you make better decisions.

Learn More

Qualtrics Research Core