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XM Solutions

Turbocharge your
XM program

Drive action across the organisation with pre-built experience management (XM) programs and projects that anyone in the organisation can use. From one off projects and studies to complete programs, we have expert-designed, proven tools, ready to deploy in a few clicks.

Guided Programs

End-to-end XM programs
road tested and ready to go

Get up and running in an instant with pre-built, expert-designed programs for your industry. From banking to B2B and healthcare to hospitality, it includes all the surveys, reporting, and dashboards to get a full program up and running in no time. In addition to solutions designed by Qualtrics experts, you have access to programs built and designed by our global partner network including Kantar, Bain, JD Power, Walker, and many more.

Customer Experience

  • Digital CX
  • XM Institute benchmarks
  • NPS benchmarks
  • Kantar TRI*M index
  • Bain Prism NPS
  • Many more

Employee Experience

  • Employee engagement
  • Work-Life balance
  • Workplace safety
  • Onboarding
  • Exit
  • Many more


  • B2B
  • Banking
  • Government
  • Healthcare
  • Hotels & hospitality
  • Retail
  • Many more

Automated Projects

Powerful XM projects
available to everyone

Scale your XM program across the organisation with a comprehensive library of projects everyone in the organisation can use. Need to add an NPS study to your VoC program? Testing a new product concept? Validating your new marketing messaging? With automated set-up, streamlined distribution, and powerful analysis, it’s all done for you, so now everyone can play their part in your organisation’s XM journey.

Customer Experience

  • Relationship NPS
  • Customer effort score
  • Customer satisfaction
  • Many more

Employee Experience

  • Benefits and perks
  • Training feedback
  • Manager team feedback
  • Many more

Product Experience

  • Concept testing
  • Pricing needs
  • Needs-based analysis
  • Many more

Brand Experience

  • Brand awareness
  • Digital brand lift
  • Attitude and usage
  • Many more

Powerful XM tools, now available for everyone

Proven to deliver ROI

All our XM Solutions are designed by our team of research and XM experts and proven in the real world to deliver ROI for the world’s most successful brands.

Always up to date

Your XM Solutions library is constantly updated with the latest methodology from our peer network. So you’ll always have the very best at your fingertips.

Designed to scale

With drag-and-drop simplicity, anyone in the organisation can run complex studies in just a few clicks.

Custom XM Solutions

Scale your successes
across the organisation

Got your own secret secret sauce? Share your methodology with teams across the organisation with your own XM Solution. Create your own library of solutions and make your XM projects available to everyone in your organisation alongside all the Qualtrics-built solutions.

Get started with 40+ XM solutions

Explore all