How do you conduct research at the speed of sound?
INSIGHTS AT EVERY STAGE, FROM CONCEPT TO POST-LAUNCH
Whether you’re using Qualtrics for rapid research or highly complex studies, no other tool offers greater flexibility or ease of use. For Yamaha, that led to quick adoption of Qualtrics throughout their entire organization and gave them the ability to conduct projects with incredibly fast turnaround times.
Yamaha uses Qualtrics to run hundreds of quick-turn studies during product development to ensure that they catch potential misfires before a prototype has been fully developed or the finished product has gone to market.
So, for example, when a question was raised during development of Yamaha’s Montage keyboard—regarding where to use knobs versus sliding faders—Yamaha used Qualtrics to survey their customers and received 400 responses in a matter of hours. What might’ve taken a week or more to debate internally was resolved in less than a day with actionable insights from actual musicians. And most importantly, Yamaha got it right.
Qualtrics is the difference between success and failure.It’s just that simple.
ATHAN BILLIAS, Director of strategic product planning, Yamaha corporation North america
Increase in rapid research
Best-sellingkeyboards in the industry
Prestigious industry awards