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    What Qualtrics does:

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    • See all customer experience products

    What you can achieve:

    • Increase customer lifetime value
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    • Improve operational efficiency
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    Gartner® Magic Quadrant™ for Voice of the Customer 2026 - Qualtrics

    Qualtrics has been named a Leader in the Gartner® Magic Quadrant™ for Voice of the Customer report for the fifth consecutive year.

    Download the full report
    Gartner VOC 2026

    Employee Experience

    What Qualtrics does:

    • 360 Development Feedback
    • Employee Engagement
    • Employee Onboarding & Exit
    • See all employee experience products

    What you can achieve:

    • Improve employee productivity
    • Improve engagement
    • Reduce unwanted attrition

    2025 Forrester Wave™: Employee Experience Management Platforms

    Qualtrics has been named a Leader in The Forrester Wave™: Employee Experience Management Platforms report for 2025.

    Download the full report
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    Market Research

    What Qualtrics does:

    • Market & Audience Understanding
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    • User Experience Research
    • See all market research products

    What you can achieve:

    • Reduce time to market
    • Reduce research cost & increase insight quality

    2026 Forrester Wave™: Experience Research Platforms

    Qualtrics debuts as a Strong Performer in The Forrester Wave™: Experience Research Platforms, Q1 2026.

    Download the full report
    Forrester and Qualtrics
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    The AI opportunity for patient experience

    Discover how AI is transforming patient experience. Hear insights from Stanford and Trinity Health.

    Watch now

    By team

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    2026 Consumer Experience Trends Report

    Discover what 20,000+ consumers revealed about AI-powered customer service

    Download now

    By use case

    • Decrease churn
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    • Reduce research cost & increase insight quality
    • Accelerate product innovation
    • See all use cases

    2026 Employee Experience Trends Report

    Your workforce is splitting into distinct groups—each responding differently. Get the insights to support all of them.

    Download now
    Employee Experience
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    See Qualtrics in action

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Customer Experience

Customer Experience

What Qualtrics does:

  • Voice Of Customer
  • Omnichannel Experience Management
  • Location Experience Management
  • See all customer experience products

What you can achieve:

  • Increase customer lifetime value
  • Increase NPS/CSAT
  • Improve operational efficiency
  • Decrease churn

Gartner® Magic Quadrant™ for Voice of the Customer 2026 - Qualtrics

Qualtrics has been named a Leader in the Gartner® Magic Quadrant™ for Voice of the Customer report for the fifth consecutive year.

Download the full report
Gartner VOC 2026
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Employee Experience

Employee Experience

What Qualtrics does:

  • 360 Development Feedback
  • Employee Engagement
  • Employee Onboarding & Exit
  • See all employee experience products

What you can achieve:

  • Improve employee productivity
  • Improve engagement
  • Reduce unwanted attrition

2025 Forrester Wave™: Employee Experience Management Platforms

Qualtrics has been named a Leader in The Forrester Wave™: Employee Experience Management Platforms report for 2025.

Download the full report
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Market Research

Market Research

What Qualtrics does:

  • Market & Audience Understanding
  • Product & Innovation Research
  • User Experience Research
  • See all market research products

What you can achieve:

  • Reduce time to market
  • Reduce research cost & increase insight quality

2026 Forrester Wave™: Experience Research Platforms

Qualtrics debuts as a Strong Performer in The Forrester Wave™: Experience Research Platforms, Q1 2026.

Download the full report
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The AI opportunity for patient experience

Discover how AI is transforming patient experience. Hear insights from Stanford and Trinity Health.

Watch now
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2026 Consumer Experience Trends Report

Discover what 20,000+ consumers revealed about AI-powered customer service

Download now
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  • Build high-performing culture
  • Enhance operational excellence
  • Drive revenue growth
  • Reduce research cost & increase insight quality
  • Accelerate product innovation
  • See all use cases

2026 Employee Experience Trends Report

Your workforce is splitting into distinct groups—each responding differently. Get the insights to support all of them.

Download now
Employee Experience
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