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Qualtrics XM
    • The Experience
      Management Platform™

      The system of action trusted by 11,000+ of the world’s biggest brands to design and optimize their customer, brand, product, and employee experiences.

      Overview

      Platform Capabilities

      • Ultimate Listening
      • Actions Automation & Workflows
      • Smart Analysis & Recommendations
      • Security & Governance
      • XM Ecosystem
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    • Decrease churn. Increase customer lifetime value. Reduce cost to serve.

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      Products

      • Digital
      • Customer Care
      • Location Based
      • Account Management
      • Foundational CX

      Popular Use Cases

      • Voice of the Customer
      • Net Promoter Score
      • Closed Loop Follow Up
      • Customer Feedback

      Forrester Report

      CustomerXM has a 633% ROI

      Read the full report
    • Attract and retain talent. Increase engagement.
      Improve productivity.

      Watch Demo Overview

      Products

      • Employee Engagement
      • 360 Feedback
      • Benefits Optimizer
      • Technology Experience
      • Back to Business

      Popular Use Cases

      • Action Planning
      • Employee Pulse
      • Onboarding Feedback
      • Exit Diagnostic

      Forrester Report

      Qualtrics Named EX Management Leader by Forrester

      Read the full report
    • Acquire new customers. Increase market share. Improve awareness and perception.

      Overview

      Products & Use Cases

      • Brand Tracking
      • Ad Testing
      • Brand Perception Study
      • Brand Diagnostic
      • Brand Awareness

      Qualtrics MasterSessions

      Brand Experience: From Initial Impact to Emotional Connection

      Watch Now
    • Improve product market fit. Increase share of wallet. Decrease time to market.

      Overview

      Products & Use Cases

      • Pricing Research
      • Concept Testing
      • Market Segmentation
      • Product Naming
      • Product Satisfaction
      • Feature Prioritization

      Qualtrics MasterSessions

      Products Innovators & Researchers

      Watch Now
    • Hear every voice. Uncover breakthrough insights. Design world-class experiences.

      Watch Demo Overview

      Products & Use Cases

      • Enterprise Surveys
      • Experience Research
      • Conjoint Analysis
      • Website Feedback
      • Panel Management

      Webinar

      Foundations of Flexibility: Four Principles of Modern Research

      Watch Webinar now

    • XM Marketplace

      Integrations with the world's leading business software, and pre-built, expert-designed programs designed to turbocharge your XM program.

      Overview

      Solution Type

      • Integrations
      • XM Solution Automated Projects
      • XM Solution Guided Programs
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      • Full-Service Research

      Core Experience

      • Brand Experience
      • Customer Experience
      • Employee Experience
      • Product Experience

      Popular Solutions

      • Adobe Integration
      • Marketo Integration
      • Slack Integration
      • Salesforce Integration
      • Pricing Study
      • MaxDiff Analysis
      • Brand Perception
      • NPS Benchmark
    • XM Services

      World-class advisory, implementation, and support services from industry experts and the XM Institute. Whether you want to increase customer loyalty or boost brand perception, we're here for your success with everything from program design, to implementation, and fully managed services.

      Overview

      Advisory

      XM Scientists and advisory consultants with demonstrative experience in your industry

      Learn More

      Implementation

      Technology consultants, engineers, and program architects with deep platform expertise

      Learn More

      Support & Success

      Client service specialists who are obsessed with seeing you succeed

      Learn More

      Research Services

      • Overview
      • Online Sample
      • Competitive Benchmarking
      • Segmentation Research
      • Brand Tracking Research
      • Attitude & Usage Research
      • Solutions for
        Education

        Improve the entire student and staff experience.

        Overview

        Popular Solutions

        • Return to Learn Hub
        • Education Surveys and Academic Research

        Educational Resources

        • Webinar: XM for Continuous School Improvement
        • Case Study: Jackson College
        • Blog: Selecting an Academic Research Platform
      • Solutions for
        Healthcare

        Comprehensive solutions for every health experience that matters.

        Overview

        Popular Solutions

        • Patient Customer Experience
        • Telehealth Digital Experience
        • Provider Engagement Software

        Educational Resources

        • eBook: Experience Management in Healthcare
        • Webinar: Transforming Employee &
          Patient Experiences
        • Blog: Digital Healthcare Transformation
      • Solutions for
        Technology

        Innovate with speed, agility and confidence and engineer experiences that work for everyone.

        Overview

        Popular Solutions

        • Website & App Feedback
        • Digital CX
        • Product Satisfaction
        • CX Account Management

        Educational Resources

        • eBook: Designing a World-Class Digital CX Program
        • Case Study: Fandango
        • eBook: Essential Website Experience Playbook
        • Blog: How to Get App Feedback from Users
      • Solutions for
        Retail & CPG

        Increase customer loyalty, revenue, share of wallet, brand recognition, employee engagement, productivity and retention.

        Overview

        Popular Solutions

        • Retail Customer Experience
        • Supermarket & Grocery Customer Experience
        • Location Based CX

        Educational Resources

        • eBook: Become a Leader in Retail
          Customer Experience
        • eBook: CX in the Retail Industry
        • Case Study: Under Armour
        • Blog: Boost Customer Experience with
          Brand Personalization
      • Solutions for
        Financial Services

        Deliver exceptional omnichannel experiences, so whenever a client walks into a branch, uses your app, or speaks to a representative, you know you’re building a relationship that will last.

        Overview

        Popular Solutions

        • Health Insurance Customer Experience
        • Property & Casualty Insurance Customer Experience
        • Wealth Management Customer Experience
        • Banking Customer Experience

        Educational Resources

        • Case Study: Allianz
        • eBook: Experience Leadership in Financial Services
        • Blog: Reducing Customer Churn for Banks and
          Financial Institutions
        • Blog: Improve CX in Banking
      • Solutions for
        Government

        Design experiences tailored to your citizens, constituents, internal customers and employees.

        Overview

        Popular Solutions

        • Back to Business for Communities
        • Government Remote Work and Employee
          Symptom Check
        • Federal Government Customer Experience
        • Fedramp Security Accreditation

        Educational Resources

        • Webinar: How to Drive Government Innovation
          Through IT
        • Case Study: Provo City
        • Blog: 5 Ways to Build Better Government with
          Citizen Feedback
      • Solutions for
        B2B

        Transform customer, employee, brand, and product experiences to help increase sales, renewals and grow market share.

        Overview

        Popular Solutions

        • B2B Technology & Manufacturing
        • Walker CX Solution for B2B Companies
        • CX Account Management

        Educational Resources

        • Case Study: Microsoft
        • Case Study: Fuji Xerox
        • eBook: Best Practices for B2B CX Management
        • Blog: Best Practices for B2B Customer
          Experience Programs
      • Solutions for
        Travel & Hospitality

        Whether it's browsing, booking, flying, or staying, make every part of the travel experience unforgettable.

        Overview

        Popular Solutions

        • Hotels & Hospitality Customer Experience
        • Airline Customer Experience
        • Location Based CX

        Educational Resources

        • Case Study: Solution for World Class Travel
          Customer Experience
        • Webinar: How Spirit Airlines is Improving the Guest
          Travel Experience
        • Blog: 6 Ways to Create Breakthrough
          Travel Experiences
        • Blog: How to Create Better Experiences in the Hospitality Industry
      • Solutions for
        Automotive

        Drive loyalty and revenue with world-class experiences at every step, with world-class brand, customer, employee, and product experiences.

        Overview

        Popular Solutions

        • Location Based CX
        • Brand Tracking
        • Frontline Connect

        Educational Resources

        • Case Study: BMW
        • CX in the Automotive Industry
        • News: Qualtrics in the Automotive Industry
      • Solutions for
        Media & Telco

        Reach new audiences by unlocking insights hidden deep in experience data and operational data to create and deliver content audiences can’t get enough of.

        Overview

        Popular Solutions

        • Telecommunications Customer Experience
        • Digital CX
        • Brand Tracking

        Educational Resources

        • Case Study: Fandango
        • X4: Market Research Breakthroughs at T-mobile
        • Case Study: Yahoo
      • Solutions for
        Market Research

        Tackle the hardest research challenges and deliver the results that matter with market research software for everyone from researchers to academics.

        Overview

        Popular Solutions

        • Survey Tool
        • Research & Insights
        • Conjoint Analysis
        • Advance Analysis

        Educational Resources

        • Webinar: Four Principles of Modern Research
        • eBook: Handbook of Question Design
        • Case Study: Microsoft
      • Solutions for
        CX Professional

        Monitor and improve every moment along the customer journey; Uncover areas of opportunity, automate actions, and drive critical organizational outcomes.

        Overview

        Popular Solutions

        • Digital CX
        • Customer Care
        • Location Based
        • Account Management
        • Foundational CX

        Educational Resources

        • Qualtrics MasterSessions: Customer Experience
        • eBook: 16 Ways to Capture and Capitalize on
          Customer Insights
        • Case Study: BMW
        • Report: The Total Economic Impact of
          Qualtrics CustomerXM
      • Solutions for
        Human Resources

        With a holistic view of employee experience, your team can pinpoint key drivers of engagement and receive targeted actions to drive meaningful improvement.

        Overview

        Popular Solutions

        • Employee Engagement
        • Training Surveys
        • Employee Pulse Surveys
        • Onboarding Feedback

        Educational Resources

        • Webinar: How HR can Help Employees
          Blaze Their Own Trail
        • Case Study: Volkswagen
        • eBook: The HR Leader's Success Kit
      • Solutions for
        Digital

        Understand the end-to-end experience across all your digital channels, identify experience gaps and see the actions to take that will have the biggest impact on customer satisfaction and loyalty.

        Overview

        Popular Solutions

        • Website App Feedback Surveys
        • Online Reputation Management
        • Digital Customer Experience
        • Adobe Analytics Integration

        Educational Resources

        • Webinar: CX in a Digital Age
        • eBook: Rising to the Top With digital Customer Experience
        • eBook: Humanizing Digital Experience
        • Article: What is Digital Customer Experience Management & How to Improve It
      • Solutions for
        Product Management

        Improve product market fit. Increase share of wallet. Decrease time to market.

        Overview

        Popular Solutions

        • Pricing Research
        • Concept Testing
        • Market Segmentation

        Educational Resources

        • Qualtrics MasterSessions: Products Innovators
          & Researchers
        • eBook: Intro to Product Concept Testing
        • Case Study: Under Armour
      • Solutions for
        Customer Service

        Deliver breakthrough contact center experiences that reduce churn and drive unwavering loyalty from your customers.

        Overview

        Popular Solutions

        • Customer Care
        • Contact Center Customer Experience
        • Customer Service Survey

        Educational Resources

        • Case Study: JetBlue
        • eBook: Distrupt the 2020 Contact Center
        • Webinar: 5 ways to Transform your Contact Center
        • Blog: Superior Customer Service Examples

    Careers

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    Qualtrics Life

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    Customers

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    What is XM?

    • Customer Experience
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    Events & Webinars

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    Explore On-Demand Training & Certification

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    • Products
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        • Supermarket & Grocery Customer Experience
        • Location Based CX
        • Educational Resources
        • eBook: Become a Leader in Retail
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        • eBook: CX in the Retail Industry
        • Case Study: Under Armour
        • Blog: Boost Customer Experience with
          Brand Personalization
        • Financial Services
        • Overview
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        • Health Insurance Customer Experience
        • Property & Casualty Insurance Customer Experience
        • Wealth Management Customer Experience
        • Banking Customer Experience
        • Educational Resources
        • Case Study: Allianz
        • eBook: Experience Leadership in Financial Services
        • Blog: Reducing Customer Churn for Banks and
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        • Blog: Improve CX in Banking
        • Government
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        • Back to Business for Communities
        • Government Remote Work and Employee
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        • Federal Government Customer Experience
        • Fedramp Security Accreditation
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        • Webinar: How to Drive Government Innovation
          Through IT
        • Case Study: Provo City
        • Blog: 5 Ways to Build Better Government with
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        • B2B
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        • Case Study: Fuji Xerox
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        • Travel & Hospitality
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        • Hotels & Hospitality Customer Experience
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        • Location Based CX
        • Educational Resources
        • Case Study: Solution for World Class Travel
          Customer Experience
        • Webinar: How Spirit Airlines is Improving the Guest
          Travel Experience
        • Blog: 6 Ways to Create Breakthrough
          Travel Experiences
        • Blog: How to Create Better Experiences in the Hospitality Industry
        • Automotive
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        • Case Study: Volkswagen
        • eBook: The HR Leader's Success Kit
        • Digital
        • Overview
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        • Website App Feedback Surveys
        • Online Reputation Management
        • Digital Customer Experience
        • Adobe Analytics Integration
        • Educational Resources
        • Webinar: CX in a Digital Age
        • eBook: Rising to the Top With digital Customer Experience
        • eBook: Humanizing Digital Experience
        • Article: What is Digital Customer Experience Management & How to Improve It
        • Product Management
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        • Pricing Research
        • Concept Testing
        • Market Segmentation
        • Educational Resources
        • Qualtrics MasterSessions: Products Innovators
          & Researchers
        • eBook: Intro to Product Concept Testing
        • Case Study: Under Armour
        • Customer Service
        • Overview
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        • Customer Care
        • Contact Center Customer Experience
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        • Case Study: JetBlue
        • eBook: Distrupt the 2020 Contact Center
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    Gestión de la Experiencia
    Experiencia del Cliente Experiencia del Empleado Experiencia de Marca Investigación de Mercado
    • Gestión de la Experiencia
    • Experiencia de Producto

    ¿Qué es la gestión de la Experiencia del Producto (PX)?


    Hemos elaborado esta completa y exhaustiva guía de Experiencia de Producto para proporcionarle las herramientas y la información que necesita para gestionar, crear estrategias, medir e impactar en todos los aspectos de la Experiencia de Producto para su negocio.

    Seleccionar un tema

    • Experiencia de producto
    • Testeo de Producto

    Experiencia de producto

    Ciclo de vida del producto: qué es, ejemplos y objetivos

    Con el fin de realizar un análisis interno, las empresas hacen un seguimiento del ciclo de vida de cada uno de sus nuevos productos, fase por fase. Descubre todo lo que necesitas saber sobre este concepto de marketing probado y conoce las distintas etapas del ciclo de vida del producto con un ejemplo.
    Tiempo de lectura 7

    Más Experiencia de producto artículos

    Ciclo de vida del producto: qué es, ejemplos y objetivos
    Tiempo de lectura 7

    Testeo de Producto

    Test de producto: definición y método

    Con un test de producto, los especialistas de marketing se proponen echar un vistazo al futuro. ¿Cómo reaccionarán los clientes al nuevo producto? Aunque no se puedo contestar con certeza a esta pregunta, una prueba de producto proporciona datos muy valiosos a este respecto. Lea sobre los beneficios de las pruebas de productos y cómo crear una encuesta de pruebas de productos.
    Tiempo de lectura 7

    Más Testeo de Producto artículos

    Test de producto: definición y método
    Tiempo de lectura 7

    La experiencia del producto es lo que impulsa las percepciones de los clientes objetivo sobre el diseño, las características y las funciones del producto, que influyen en su comportamiento de compra y uso.

    “CRM, puntos de venta e Internet de las cosas son algunas de las múltiples formas en que las organizaciones obtienen más datos operativos que nunca. Sin embargo, mantenerse a la vanguardia de las tendencias y las preferencias de los consumidores es cada vez más difícil. Cada año, a pesar de que se gastan 44.000 millones de dólares en investigación de mercado, el 85% de los lanzamientos de productos siguen fracasando. ¿Por qué? Porque con demasiada frecuencia, los equipos dependen de datos transaccionales rezagados para tomar decisiones de producto con visión de futuro. Y hay un claro beneficio económico al centrarse en la experiencia del producto. Según McKinsey, las empresas que se centran en el diseño de productos centrados en el cliente superaron al S&P 500 en un 219% en los últimos 10 años. Los datos X impulsan el valor.

    Para desarrollar productos convincentes en el futuro, las empresas necesitan que los investigadores, los líderes de producto y los que los comercializan vayan más allá de la simple recogida de información de los clientes. La próxima generación de líderes debe ser experta en la experiencia de los productos, centrándose en todo el ciclo de vida del producto. Centrarse en el ciclo de vida les permite ofrecer recomendaciones prácticas que mejoran continuamente la experiencia y tienen un impacto medible en el negocio.

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