XM Knowledge Base
B2B CX in times of change Meeting customer expectations now and into the future
Learn from leading CX strategists and one of the world’s biggest B2B brands as you navigate these unprecedented times. Register now to get access to the entire series.
B2B CX in times of change Meeting customer expectations now and into the future
Discover how your B2B CX program needs to adapt to overcome new challenges.
B2B CX in times of change
Yusdi Santoso Qualtrics
B2B CX in times of change
Yusdi Santoso Qualtrics
Explore the three key things B2B brands can do as they get to grips with the Covid-19 pandemic: from putting themselves in their customers’ shoes, to pausing traditional metrics and accelerating the insight-to-action cycle.
The lasting impact on B2B CX
Olivier Arnoux Qualtrics
After Covid-19: The lasting impact on B2B CX
Olivier Arnoux Qualtrics
Explore the process B2B organisations will need to go through post-Covid-19 - from assessing the full impact of the crisis in their region and industry, to developing a new normal where speed and resilience will differentiate brands.
Allianz Global Corporate & Specialty
Felicity Holdgate Allianz Global Corporate & Specialty, Alison Major Allianz Global Corporate & Specialty
Generating breakthrough insights & driving actions in the B2B world
Felicity Holdgate Allianz Global Corporate & Specialty, Alison Major Allianz Global Corporate & Specialty
Discover how one of the world’s biggest B2B brands has connected CX and financial metrics, and how it’s using XM to remain relevant in the face of 2020’s biggest challenges.
The global state of XM
Bruce Temkin Qualtrics
The global state of XM
Bruce Temkin Qualtrics
Find out how your organisation’s XM program ranks against 1,000 other brands from across the globe. Presented by CXPA founder and Head of the XM Institute Bruce Temkin.