The Experience Management Platform™

Make every interaction an experience

Deliver exceptional customer, product, brand, and employee experience on the world’s #1 XM platform.

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The four core experiences of business.
One powerful SaaS platform.

Customer Experience

Turn customers into fanatics

Listen to your customers at every meaingful moment and predict the actions that will have the biggest impact on the bottom line.

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Employee Experience

Turn employees into ambassadors

Launch breakthrough products by putting people at the heart of every decision from the features you developto your pricing and packaging.

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Product Experience

Turn products into obsessions

Improve the employee experience at every moment that matters with actionable insight for every people leader in the organization

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Brand Experience

Turn brands into icons

Understand your market and your competitors better than ever before, and create lasting connections with your customers.

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Research Core

Powerful research to power the four core experiences

Get started with the world’s #1 research platform. Drag-and-drop simplicity. Automated analytics. Sophisticated research, made simple.

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Best in class security. Standard.


Keep your customer and employee data safe and secure, manage user permissions, and comply with even the most stringent data privacy rules with built-in safeguards, controls and workflows.

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Welcome to the future
of business

Experience Management (XM) is how the world’s most successful businesses continuously improve the experiences people have with their organizations. XM focuses the entire company on delivering value to customers and employees, helping drive immediate bottom line results and create long-term value for shareholders. Here’s how it works:

1 - XM makes it easy to collect experience data from customers, employees, suppliers, partners, or any other stakeholder using the channels they prefer.

2 - Using powerful analytics, AI, and machine learning, Qualtrics generates recommended actions, then automatically routes them to the people in the best position to affect change.

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Get started with your
personalised demo

Look under the hood to see how it all works - book a demo with one of our experts and we’ll show you what the experience management platform can do.

Here’s what to do

  • Fill in your details and click "Request Demo"
  • We’ll get in touch to book a date and time for a demo with one of our experts
  • On the day, we’ll walk you through the platform and show you how it all works

Thank you for requesting a demo.
We’ll reach out to you shortly!