Articles attributed to Ellen Houston
Why now is the time to revisit your segmentation
Learn what the dramatic shifts of the last year and a half mean for your current segmentation and how we can help you to build a plan of action. As a human experience company partnering with leader...
By Ellen Houston, Erica Dinger
Global consumer trends to watch out for in 2024
AI-powered transformation, economic uncertainty, changing consumer behavior - there's a lot to unpack as organizations plan for 2024. Our Global Consumer Trends Report sheds light on the top consumer ...
By Moira Dorsey
The 4 market research trends redefining insights in 2024
3,000+ researchers. 14 countries. And 4 key market research trends shaping the new year. Welcome to the 2024 research trends: The year AI-fueled innovation takes research to new heights. Market res...
By Ali Henriques
The 5 employee experience trends redefining work in 2024
37,000 employees. 32 countries. 28 industries. And 5 workplace-defining trends. Say hello to the 2024 employee experience trends. In 2024, the world of work is changing yet again — but rather tha...
By Antonio Pangallo