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Ellen Houston

Author Bio

Ellen is a Strategic analytics partner and data translator with a passion for helping clients harness the power of data science and technology to power their decision making.

Articles attributed to Ellen Houston

Why now is the time to revisit your segmentation

Learn what the dramatic shifts of the last year and a half mean for your current segmentation and how we can help you to build a plan of action. As a human experience company partnering with leader...

By Ellen Houston, Erica Dinger

Featured Posts

Global consumer trends to watch out for in 2024

AI-powered transformation, economic uncertainty, changing consumer behavior - there's a lot to unpack as organizations plan for 2024. Our Global Consumer Trends Report sheds light on the top consumer ...

By Moira Dorsey

The 4 market research trends redefining insights in 2024

3,000+ researchers. 14 countries. And 4 key market research trends shaping the new year. Welcome to the 2024 research trends: The year AI-fueled innovation takes research to new heights. Market res...

By Ali Henriques

The 5 employee experience trends redefining work in 2024

37,000 employees. 32 countries. 28 industries. And 5 workplace-defining trends. Say hello to the 2024 employee experience trends. In 2024, the world of work is changing yet again — but rather tha...

By Antonio Pangallo

Celebrating the customer frontlines for CX Day 2023

October 3 marks CX Day, an annual celebration by the Customer Experience Professionals Association (CXPA) of customer experience (CX) and the people that work day-in, day-out to create positive relati...