Brand Diagnostic | Qualtrics

Brand Diagnostic

Brand Diagnostic studies allow you to conduct a comprehensive, point-in-time assessment of the health of your brand. Customizable funnel analysis with key metrics from brand awareness through to usage and preference allows you to see how you’re performing against your competitors. Stage-by-stage conversion metrics allow you to understand and optimize the return on your marketing investment and different points through the funnel. Armed with this information, you can better:
  • Set and track key objectives for your brand strategy
  • Align your budgets to help achieve your goals
  • Make the right marketing investments for your brand’s needs (i.e. drive awareness vs loyalty)
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