Pricing Study (Van Westendorp)
The Van Westendorp method uses a series of questions, given to respondents following a product description to identify key psychological price points to understand how much they’re willing to pay.
Find out what customers are willing to pay for your product with our custom pre-built pricing research solution.
Van Westendorp Pricing allows you to:
- Determine a price of a new product or category
- Get fast, directional results
- Understand a range of acceptable pricing