XM Knowledge Base
Phillip Bland
Author Bio
Phillip leads public sector strategy for Qualtrics across Australia and New Zealand. An experienced XM professional, Phillip is passionate about citizen experience and the way public sector can serve its customers and employees. As one of the first certified XM professionals in the world, his role at Qualtrics supports the public sector XM community providing thought leadership and working with Qualtrics internal teams to deliver innovative outcomes to citizens.
Prior to joining Qualtrics Phillip held senior leadership roles at Service NSW across customer experience and customer insights. Phillip established the experience management team at Service NSW who support across the entire business.
Articles attributed to Phillip Bland
Learning how residents feel about the public sector: Empathy at scale analytics
For governments, the emotions expressed by citizens across social media can provide deep insight into their response to new campaign messaging and policies, and perception of how they’ll be impacted...
By Phillip Bland