Brand Experience

Breakthrough Artist Award: Seeking the world’s best experience breakthroughs


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Breakthrough moments. They don’t happen often, but when they do they rocket whoever is involved to the top.

At Qualtrics we’re in the business of breakthroughs. Across the world we are relentless in our efforts to help brands deliver unforgettable experiences their customers and employees will never forget.

The best organizations instrument their businesses with experience data to find breakthroughs that accelerate growth, to find breakthrough insights buried deep in text, and to innovate breakthrough experiences no-one has been able to deliver before.

To honor the best breakthroughs transforming the way organizations take action to close experience gaps, Qualtrics launched the Qualtrics Breakthrough Artist Awards. These awards shine a light on revolutionary teams, and are given annually to five breakthrough organizations:

  • XM Breakthrough Artist - Brands practicing experience management to fundamentally improve their business.
  • CX Breakthrough Artist - Delighting customers to deliver breakthrough results.
  • BX Breakthrough Artist - Using X-data to energize your brand.
  • EX Breakthrough Artist - Dramatically improving the employee experience.
  • PX Breakthrough Artist - Brands using XM to deliver products people love.

We’re delighted to announce submissions for the 2020 Qualtrics Breakthrough Artist Awards are now open.

Winners of the awards will be presented on the mainstage at the 2020 X4 Summit, and will receive a breakthrough trophy - a guitar exclusively made by Yamaha and branded for the breakthrough artist.

Companies that win this coveted prize are thought leaders in experience management. Past winners include L.L. Bean, American Express, Coca-Cola, Belkin, and SoFi.

To enter, submit a brief application here before Jan 10 2020. Applications will be judged by category by a committee of Qualtrics leaders. To improve your chances of winning, focus on showing tangible business results like lower employee churn, improved sales, successful product launches, and growing brand equity.

Good luck! We can’t wait to see your breakthrough experiences onstage at X4 in March.


Part of a breakthrough experience team? Submit your application

Qualtrics // Experience Management

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform.

Over 11,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands.

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