Finding out what your customers are feeling is pivotal for knowing what decisions to make. Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”


This holds true in business. JetBlue has used conjoint analysis and maxdiff to understand how their customers are feeling and has used that information to build a world-class customer experience program.


About Conjoint Analysis

Conjoint analysis is the optimal market research approach for measuring the value that consumers place on features of a product or service. This approach, which has withstood intense scrutiny from both academics and professional researchers for more than 30 years, combines real-life scenarios and statistical techniques with the modeling of actual market decisions.


In this webinar, Qualtrics’ Craig Lutz will team up with JetBlue’s Jim O’Brien to introduce you to conjoint analysis and its value. You’ll learn:


  • How to conduct a professional conjoint analysis
  • The different use cases for conjoint analysis
  • What outcomes to expect from your results
  • How to take your results and turn them into action


Webinar Details


Topic: Intro to Conjoint Analysis and MaxDiff: How JetBlue Learns What Passengers Really Want

Presenters: Jim O’Brien, Customer Insights Manager, JetBlue Airways
Craig Lutz, Consulting Services Lead, Qualtrics

Date: August 11, 2016
Time: 10am PT | 1pm ET
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Date: August 12, 2016
Time: 11am AEST | 9am SGT & HKT | 1pm NZST
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Date: August 18, 2016
Time: 12:30pm BST | 1:30pm CEST
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Have questions you’d like to be answered in the live presentation? Join the conversation on Twitter using #Q_Webinar.


Can’t attend live? Register anyway –– we’ll send you a link to the recording and presentations.

Intro to Conjoint Analysis and MaxDiff: How JetBlue Learns What Passengers Really Want

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