Community Health Network x Qualtrics

In 2021, Community Health Network had experience efforts underway but no connective tissue. Strong work was happening in silos, technology was growing organically, and data was available but hard to act on. By 2023, structure emerged. Listening expanded, systems began to connect, and experience data started pairing with operational data. By 2025, that foundation had earned national recognition as a Qualtrics XM Breakthrough Artist in Healthcare — validation that the foundation worked, and a mandate to go further.

Improving care with next-level insights into patient experience

91%

Increase in caregiver survey response rate

238%

more Google reviews and a 1.26-star rating improvement to 4.21 average

10,000+

patients re-engaged with primary care through automated, EHR-integrated outreach

Good data everywhere, no shared line of sight


Community Health Network, an Indianapolis-based not-for-profit health system, recognized the need to move beyond fragmented surveys and siloed data toward a unified Experience Management (XM) strategy. Rather than measuring patient, customer, caregiver, and operational experiences separately, the vision was to create a single ecosystem connecting feedback, operational data, and outcomes for a comprehensive view of the healthcare journey.

At its core, Community's strategy recognized that patient/customer experience, caregiver experience, quality, and safety are deeply interconnected and that understanding how experiences influence clinical outcomes, caregiver engagement, retention, and organizational performance would let leaders uncover root causes and prioritize actions that improve both.

That strategy envisioned an enterprise capability to listen, understand, and act, using integrated analytics, journey monitoring, dashboards, and action workflows to give caregivers and leaders timely insights that drive continuous improvement across patient care, workforce transformation, digital experiences, quality, and operational excellence.

Ultimately, the objective wasn't simply to measure experiences, but to intentionally design better ones, connecting experience data with quality, safety, and clinical metrics to create more seamless patient journeys, more engaged caregivers, and better health outcomes for the communities served.

One platform, one source of truth, one direction of travel


After partnering with Qualtrics, Community brought Patient Experience, Caregiver Experience, Digital Experience, Brand and Market Research, and XM Program Maturity onto one centralized platform, not to measure more, but to design better. Experience became something to engineer with the same discipline applied to quality, safety, and outcomes: defined, governed, and continuously improved.

The Qualtrics-Epic integration combines patient experience feedback and AI-driven sentiment insights from Qualtrics with clinical and operational data in Epic, enabling automated survey deployment, real-time issue identification, and more personalized, experience-informed care. A real-time scheduling survey revealed that ease of scheduling is a top predictor of overall satisfaction. Qualtrics Online Reputation Management lifted Google star ratings by 1.26 points. And as one of the first organizations to adopt Qualtrics AI, Community gave leaders the ability to analyze caregiver feedback instantly, driving a 91% increase in response rate.

With that foundation in place, Community turned to three harder problems: proving rounding actually moves clinical outcomes, deploying AI in a hospital without letting it cross into clinical judgment, and turning manager feedback into action, not just insight.

Rounding as a clinical intelligence system

+18.3PP

improvement in patient trust in the Emergency Department, from 77.5% to 95.8%, when patients received an Experience Round

7.4

hours shorter average length of stay for patients with strong care team coordination (controlled for demographics)

4,300+

monthly patient interactions handled by a Qualtrics Experience Agent at the digital front door, turning abandoned bookings into completed appointments

Rounding stopped being a checklist and became a clinical signal


For the first time, Community can prove that a specific rounding conversation, on a specific day, with a specific patient, is associated with a measurably shorter stay and a lower chance of readmission and the relationship holds after controlling for age, race, gender, marital status, and geography. That proof is possible because real-time experience variables and outcome metrics now live in a single system. The relationships used to be inferred from research and white papers. Now they are visible at the unit level, in real time, and directly traceable to the rounds that produced them.

In the Emergency Department (ED), where Quality Rounds are less prevalent, Experience Rounds alone moved trust from 77.5% to 95.8% (+18.3 pp), perceived safety from 83.1% to 95.7% (+12.6 pp), and overall experience by 16 percentage points. Among inpatients, patients who received both a Quality Round and an Experience Round were more likely to agree Community is the best place to get healthcare, and more likely to say it is a place they trust. The relationships hold across every domain the rounding program is designed to influence.

Built around the patient, not the script


The infrastructure behind that visibility is a fundamental system consolidation. Previously, rounding experience and outcome metrics lived in separate tools, one capturing what happened during the round, another capturing the experience after it. Bringing both into a single Qualtrics workflow integrated directly with Epic eliminated that gap. All rounds now live at the patient level in one system, with real-time electronic health record (EHR) data including census, patient profile, and clinical flags such as CAUTI or Fall Risk determining which rounds apply to each patient automatically. Care teams can document with audio, video, or photos when words don't capture what they need to communicate.

The shared Visit ID is what makes that link traceable. Community can now see in a single dashboard what happens to outcomes depending on whether a patient received no round, an Experience Round, a Quality Round, or both. Leaders see patterns dynamically, not in a monthly static report. A discharge readiness concern flagged on Tuesday becomes a targeted follow-up by Wednesday. Every rounding conversation now feeds back into a system that surfaces gaps, prompts follow-up within hours, and compounds into measurable improvement over time.

--> Read more about Community’s rounding story

Gradient Quote image

The goal is simple: Preserve what makes healthcare human while eliminating what makes it unnecessarily hard. AI should amplify our caregivers' expertise, not replace it.

Dr. Patrick McGill, MD, DHA, MBA, FAAFP

Network President and Chief Executive Officer

Community Health Network

AI at the digital front door, human at the bedside

4,300+

monthly patient interactions handled by a Qualtrics Experience Agent at the digital front door

$1.5M

in predicted annualized income from appointment conversion

95%

user satisfaction with the agent / outcome agent delivered

AI where it helps, humans where it matters


In 2025, Community launched a Qualtrics Experience Agent on its Walgreens Appointment Scheduling website, where more than 4,300 patient views flow through monthly. The Agent identifies patterns of confusion, clarifies appointment status instantly, and offers on-the-spot booking assistance, turning patients who would have abandoned scheduling into patients who get care. It prevents patients from mistakenly believing appointments are already scheduled, protecting clinical capacity and reducing day-of cancellations and no-shows.

The same philosophy shapes how AI shows up in caregiver workflows. What once required hours of manual data review, comment analysis, and action plan creation now happens in minutes. Managers receive AI-generated summaries, identified themes, and recommended next steps, while maintaining the security and governance standards healthcare requires.

A governance framework that knows the difference between clinical and operational


Community's approach to AI is governed by a dual-track framework. For clinical applications, strict human-in-the-loop requirements ensure AI provides augmented intelligence — pattern recognition, decision support, enhanced insight — but never replaces human medical judgment. For non-clinical workflows like patient navigation, administrative routing, and operational analytics, AI operates autonomously so patients and caregivers experience frictionless support.

What's next is the natural extension. A nurse manager will ask one assistant about staff payroll, patient feedback, and scheduling. A patient will text one number to reschedule, ask about a symptom, or request a refill. Every administrative burden removed is time restored to care. Every friction point eliminated is a chance for someone to seek care sooner.

--> Read more about Community’s Agentic story

About Community Health Network

Headquartered in Indianapolis, Community Health Network has been deeply committed to the communities it serves since opening its first hospital, Community Hospital East, in 1956. Community Health Network puts patients first while offering a full continuum of healthcare services, world-class innovations and a new focus on population health management. Exceptional care, simply delivered, is what sets Community Health Network apart and what makes it a leading not-for-profit healthcare destination in central Indiana.
Industry
Healthcare
Organization Size
Large
Region
AMER