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Fandango + Qualtrics

“It is fantastic to get real feedback from the user, almost as if you’re having a conversation with them.”

Fandango Achieved



ticket sales


Fandango operates in the lightning fast world of e-commerce and entertainment, so listening and responding to crowds of moviegoers is key. With customer feedback collected onQualtrics, Fandango can track its brand, improve its products, and optimize its customer experience faster than ever before.

How do you stay tuned-in to the expectations of 60M people every month?

Fandango turned to Qualtrics Experience Management to improve their digital customer experience.

Right place, right person

Fandango uses the Qualtrics Experience Management Platform™ not just to gather feedback, but to get it to the right place, automatically. With Qualtrics, the company can view channel-specific feedback, discover trending topics in seconds, and track topics over time.

Since Qualtrics integrates with the internal messaging system, it’s easy for the service team to close the loop with more customers than ever before. For example, when a customer asks for help in digital channels, the feedback goes directly into the customer service queue so the right person can help.

From experience data to improvement, faster

Fandango relies on technology to fulfill most customer needs, so the technology has to get it right. When users couldn’t see which side of the theater was forward in the seat selector function, they let the company know. Qualtrics’ smart text analysis tools grouped the problem, and piped it directly to the product management team. No long meetings, no intermediaries – the product team attacked the problem in days.

Fandango saw feedback that customers were hesitant to purchase advance tickets, because they knew that life doesn’t always cater to movie-night plans. To create a more worry-free experience, the company began to offer full refunds up to an hour before showtime, becoming the only online ticketer with this policy. After introducing this policy, Fandango saw customers begin to book tickets further out, more often.

Fandango offers a front-row seat to a great movie experience

Margaret Wilhelm

Margaret Wilhelm

Vice President, Market research & insights

Qualtrics allows us to collect feedback from our customers wherever they are interacting with a product.

Fandango is about movies. All about movies. From discovery, to ticketing, to watching, and to sharing fans’ passion, Fandango is the go-to destination for 60 million unique visitors on its sites every single month. Founded in 2000, the company provided one of the first ways to buy in-person movie tickets online, and today lets customers do anything to get their movie fix online.




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