Making it easy to reach more residents
The data Provo City had to work with was coming from a narrow group—those with strong enough feelings on an issue to show up to a city council meeting, send an email, or call. Although helpful, city officials knew this feedback wasn’t representative of their entire city. They were inevitably missing out on feedback from large groups of residents. Not only that, but getting feedback via mailed surveys took months, and the results often came too late to be useful.
Provo City partnered with Qualtrics to face its data collection challenges head-on. Through an opt-in citizen feedback program, officials now request real-time feedback from city residents on any topic at any time. Using Qualtrics’ point-and-click survey builder, robust distribution process, and intelligent contact management, city officials are able to collect feedback about key topics in just days.
When it’s time to explore the data, Qualtrics helps Provo City officials extract the most important insights with real-time reporting on an integrated, easy-to-understand visual dashboard.
Better insights, better quality of life
Provo City officials now get the insights they need, when they need them. They’re able to make time-sensitive decisions that affect the lives of their residents in real ways. They recently sent out surveys focused on issues including quality of life, real estate, and zoning. By using Qualtrics and posting the surveys on the city’s website, they’ve seen a significant increase in response rates. A handful of citizens used to voice their opinions about these topics, but now Provo receives feedback from thousands of valued citizens.
Provo City officials are especially enthusiastic about the dramatic increase in civic engagement due to the use of Qualtrics. The people of the city are taking part in more decisions that affect their community. Additionally, officials have seen a jump in the excitement of city employees to make an impact using more reliable data.
By relying on quality feedback from its residents, Provo has achieved prestigious national rankings and cemented its reputation as a highly desirable place to work and live.