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Brand and customer experience

Use your brand to supercharge your CX

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Brand and customer experience are inextricably linked — in fact, 65% of people say they have switched brands because a customer experience did not meet the brand promise.

The customer and brand journeys are often managed in silos, leading to a mismatch between expectations and the actual experience. Learn how to connect your brand experience (BX) and customer experience (CX) to deliver on customers’ expectations on every channel.

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In this ebook you’ll learn:


  • How adding BX to your CX program can benefit your bottom line
  • The first steps you can take to combine your CX and BX programs
  • How 4-H aligned brand and customer experience to drive a 35% increase in marketing efficiency

The world’s top brands trust Qualtrics to deliver breakthrough experiences