Brand and customer experience
Use your brand to supercharge your CX
Brand and customer experience are inextricably linked — in fact, 65% of people say they have switched brands because a customer experience did not meet the brand promise.
The customer and brand journeys are often managed in silos, leading to a mismatch between expectations and the actual experience. Learn how to connect your brand experience (BX) and customer experience (CX) to deliver on customers’ expectations on every channel.
In this ebook you’ll learn:
- How adding BX to your CX program can benefit your bottom line
- The first steps you can take to combine your CX and BX programs
- How 4-H aligned brand and customer experience to drive a 35% increase in marketing efficiency