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Customer experience Guide

The future of CX is XM

The next decade will require a pivotal transformation from traditional customer experience (CX) metrics to modern experience management (XM) programs. The lessons learned in 2020 served as a wake-up call for businesses to listen and respond quickly in order to deliver results only true XM can produce.

This guide provides clear examples and next steps in your transformation from CX to XM.

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Step /2

In this guide you’ll learn how to:


  • Reassess your metrics in order to drive action
  • Evolve from a traditional CX focus to a true XM practice
  • Make bold moves today to keep you on the path to modern XM

The world’s top brands trust Qualtrics to deliver breakthrough experiences