product experience ebook

16 Research Methods to Maximize Product Success

Great products are at the core of every successful business. The success of your organization depends heavily, sometimes wholly, on your products. And product research helps you make the most crucial decisions with confidence — from generating an idea and finding the right price to incorporating new innovations and knowing when to retire your product.

Download Now

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

In this eBook you’ll learn:



  • Why product research is crucial at every stage
    Product research applies at every stage of product development. Whether you are implementing research across the entire lifecycle or just at different points, research leads to ROI.
  • Common research methods and when to use them
    There are several methods of product research ranging from market analysis to product satisfaction. Learn how each method works and where to apply it.
  • How to maximize the life and value of your products
    Product research helps you respond to the market and adapt your products to extend their life and value. Learn how to capture the most value from your product investments.

11,000+ brands and the top 100 business schools have switched to Qualtrics