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ROI report finds that Qualtrics customers achieve a 100% ROI when consolidating XM technology

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The January 2024 Qualtrics-commissioned ROI study conducted by Nucleus Research found that customers who consolidated experience management solutions with Qualtrics achieved 100% ROI with an average payback of 1.5 years. Six of Qualtrics’ top customers underwent an in-depth return on investment assessment of their customer experience, employee experience and market research capabilities. The organizations spanned across various industries including, transportation, courier services, healthcare, financial services and retail.

Organizations who consolidated experience management on Qualtrics experienced key benefits including:

  • Increased annual revenue by an average of $1.2 million
  • Increased customer satisfaction scores by 7-12% year-over-year
  • Improved scalability translating to savings of approximately $90,000 to $650,000 annually
  • Increased productivity by saving EX teams 160 to 200 hours annually by automating dashboard creation and reporting tasks
  • Strong frontline engagement by instituting new strategies, and diligently tracking changes. One organization observed a 1.2% reduction in its caregiver attrition rate
  • Improved compliance saving up to 32 hours per week on escalations for risk executives
  • Technology cost consolidation of 37.5% by consolidating the functionality of several platforms and tools into Qualtrics

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In this ebook you’ll learn:



  • Key benefits and expected ROI that can be achieved by consolidating XM programs on Qualtrics
  • How to save costs and unlock revenue from the in-depth case studies by moving customer experience, employee experience and market research technology to Qualtrics

The world’s top brands trust Qualtrics to deliver breakthrough experiences