What you will learn from this eBook
- Data Quality
- Understanding the Data Generation Process
- The Threat of Satisficing
- Designing Questions to Maximize Data Quality
- Question Wording
- Using an Existing Question Vs. Writing Your Own
Survey data are only as good as the questions that generate them. It's important to understand best practices for question design along with the theoretical and empirical rationale behind those best practices.
The recommendations made in this guide are based on a large academic literature about question design in survey methodology along with evidence for best practices that we have discovered at Qualtrics.