Designing a World-Class Digital Customer Experience Program

Understand the "Why" behind site behavior. Learn best practices around potential leading indicators, how to conduct journey specific research in digital environments, and how to take action on this data to drive change within your digital environments.

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What you will learn from this eBook

  • Tracking and Diagnosing potential problems
  • Gaining actionable insights
  • Targeting the right visitors at the right moment
  • In-journey research best practices
  • Sampling best practices
  • Closing the loop
  • Prioritizing efforts
  • Technology play

Digital will become the loyalty backbone. As more customers interact with companies more frequently over digital channels, these interactions will become the foundation of their relationships with these firms. The Qualtrics CX Platform is built for a mobile-first world. For today’s constantly connected consumer, an engaged and meaningful experience is not only coveted, it is expected. Qualtrics enables brands to stay constantly connected to the voice of the customer through investments such as the mobile in-app SDK.

The Qualtrics mobile in-app SDK, available for iOS and Android platforms, and accompanying designer portal, enables brands to quickly and easily build branded customer feedback experiences that originate directly from the brand’s own mobile app. The designer portal is part of the newly enhanced website and app feedback experience that is deeply integrated with the Qualtrics Experience Management (XM) Platform. Now, CX teams can work in the same platform (under a single login) and have a consistent end-to-end experience across survey editing, dashboards, analysis and digital intercepts

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