XM for Government
Your guide to experience management for government
Every government agency strives to make a difference in the lives of those they serve with meaningful experiences. Why, then, do they struggle to improve both community satisfaction and employee engagement?
A strong focus on improving government experiences is no longer a nice-to-have – it’s a critical part of ensuring people have access to the services and programs they need, and that employees have the tools they need to deliver those services effectively.
This is the practice of experience management (XM), and it’s designed to help you make data-driven decisions to improve every area of government.
In this guide, you’ll learn:
- How XM for for government really works, and who benefits from it
- The key role of XM in helping government agencies achieve their mission
- Step-by-step guidance on building an effective XM program for government