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In-Person EVENT

Qualtrics leadership summit for hospitality, retail and entertainment

MARCH 19, 2024 // 1:30 - 5:00 PM CT
Dallas, TX

Join Qualtrics in Dallas, Texas as we bring together leaders in the hospitality, entertainment and retail space to network and hear how leading brands are building deeper human connections with customers and employees.

This exclusive event is a chance for operational, team member and customer focused leaders to gather in a small group discussion forum and focus on topics such as optimizing frontline teams to help drive better business outcomes at scale.

Thank you for your interest in this event. This event has passed.


1:30 – 2:00 PM CT // Welcome & introductions

2:00 – 2:45 PM CT // Positive customer & employee impact – Ben Granger, Chief Workplace Psychologist, Qualtrics

3:00 – 3:45 PM CT // Governance: Optimize your organization to scale and upskill frontline ops on CX – Jessica Kwa, Regional Head of CX Strategy,  Qualtrics

3:45 – 4:15 PM CT // Break

4:15 – 5:00 PM CT // Innovation spotlight: Activating AI in the frontlineManisha Powar, Director of Product Management, Qualtrics


Qualtrics Dallas Office | 6105 Tennyson Pkwy | Suite 200 | Plano, TX 75024


Jessica Kwa

Regional Head of CX Strategy // Qualtrics

Jessica has over 10 years of experience developing CX programs across multiple organizations, with a focus in the hospitality, gaming, and restaurant industries. Jessica specializes in large-scale organizational change by taking CX programs from early development to maturity. She has a proven history of using data and insights to execute enterprise-wide initiatives designed to increase customer loyalty and improve guest experience and employee engagement.

Manisha Powar

Director of Product Management // Qualtrics

Manisha Powar leads the Frontline CX Product Management team in Seattle, WA. Prior to that, she held various product management positions at companies such as Microsoft and Meta. Manisha has over 15 years of experience building zero-to-one products such as the first cloud service offering of Microsoft Dynamics365 CRM, Windows applications, and high-scale web offerings like Microsoft News and While at Meta, she was part of the Developer Platform team that established the rigor of API and user permission reviews across the company.

Ben Granger, PhD, XMP

Chief Workplace Psychologist, Head of EX Advisory Services // Qualtrics

Dr. Benjamin Granger is the Chief Workplace Psychologist and Head of EX Advisory Services. He has over a decade of experience building Experience Management (XM) programs across the globe and leads EX thought leadership and research initiatives across Qualtrics and the XM Institute.


Tuesday, March 19, 2024

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1:30 – 5:00 PM CT


Qualtrics Dallas Office
6105 Tennyson Pkwy, Suite 200
Plano, TX 75024