XM Knowledge Base
Creating and evolving your experience program with Alterna Savings
In today’s hyper-competitive world of retail banking, member-owned credit unions are increasingly using experience as their key differentiator against other, often much larger institutions. Join us on Thursday, November 30th to hear how one credit union, Alterna Savings, has used their experience program to create insights and drive outcomes for their business.
If you are an experience leader in financial services, this session is for you. Please feel free to come with questions, plenty of Q&A opportunities will be provided. We look forward to seeing you there! What you'll learn from the webinar
Webinar_
Creating and evolving your experience program with Alterna Savings
In today’s hyper-competitive world of retail banking, member-owned credit unions are increasingly using experience as their key differentiator against other, often much larger institutions. Join us on Thursday, November 30th to hear how one credit union, Alterna Savings, has used their experience program to create insights and drive outcomes for their business.
If you are an experience leader in financial services, this session is for you. Please feel free to come with questions, plenty of Q&A opportunities will be provided. We look forward to seeing you there!
Featuring
Hadja Cherif, CCXP
Member Experience Manager
Before working at Alterna Savings, Hadja Cherif was at Ipsos where she was exposed to the world of customer experience and loyalty. Before joining Alterna in late 2018, she spent 3 years managing various voice of the customer programs for an enterprise experience platform. Hadja is truly passionate about bringing an outside view in and helping organizations look through the eyes of their customers. In her role as the Member Experience Manager at Alterna, Hadja leads Alterna’s own voice of the member program called Alterna Listens.
Before working at Alterna Savings, Hadja Cherif was at Ipsos where she was exposed to the world of customer experience and loyalty. Before joining Alterna in late 2018, she spent 3 years managing various voice of the customer programs for an enterprise experience platform. Hadja is truly passionate about bringing an outside view in and helping organizations look through the eyes of their customers. In her role as the Member Experience Manager at Alterna, Hadja leads Alterna’s own voice of the member program called Alterna Listens.
Dmitry Binkevich
Global Head of Financial Services
Dmitry leads the global financial services business at Qualtrics. Dmitry joined Qualtrics after a 20-year career in financial services. Most recently, he served as the Head of Strategy and Planning for New York Life Insurance Company's core US business, where he led the incubation and build of New York Life's first digital planning platform. Prior to New York Life, Dmitry held a variety of senior strategy and go-to-market roles at Citigroup and Barclays Bank, and advised clients as an investment banker with Merrill Lynch & Co., and as a consultant with McKinsey & Company. Dmitry holds a B.S. (magna cum laude) in Finance from NYU Stern and an MBA with honors from the Wharton School of the University of Pennsylvania.
Dmitry leads the global financial services business at Qualtrics. Dmitry joined Qualtrics after a 20-year career in financial services. Most recently, he served as the Head of Strategy and Planning for New York Life Insurance Company's core US business, where he led the incubation and build of New York Life's first digital planning platform. Prior to New York Life, Dmitry held a variety of senior strategy and go-to-market roles at Citigroup and Barclays Bank, and advised clients as an investment banker with Merrill Lynch & Co., and as a consultant with McKinsey & Company. Dmitry holds a B.S. (magna cum laude) in Finance from NYU Stern and an MBA with honors from the Wharton School of the University of Pennsylvania.
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