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Astro elevates customer experience with Qualtrics

Last updated:  February 3, 2021

KUALA LUMPUR, February 3, 2021 Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Astro Malaysia Holdings Berhad (“Astro”), Malaysia’s leading content and consumer company serving 5.7 millions Malaysian households, has selected Qualtrics CustomerXM.

“While consumers are more willing to try new media, entertainment and commerce platforms, providers must ensure their content and offerings keep people subscribed long-term. Qualtrics CustomerXM brings media providers and broadcasters a significant advantage by allowing them to design better products and improve the experiences they deliver, driving long-term customer loyalty,” said Harish Agarwal, Customer Experience (CX) Solutions Strategy for Southeast Asia, India, and Hong Kong. 

Qualtrics CustomerXM allows companies to predict, deliver, measure, and respond specifically to customer needs, in order to improve the customer experience and impact key business outcomes such as customer lifetime value, acquisition, and retention. To learn more, visit

About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit