BBC Media Action Selects Qualtrics CoreXM

Last updated:  January 13, 2021


LONDON, JAN. 13, 2021 — Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced that the BBC’s international development charity — BBC Media Action — will use Qualtrics CoreXM.

CoreXM is the foundation of experience management and the most complete and trusted insight solution on the market. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather critical insights, and enable real-time action. To learn more, visit www.qualtrics.com/core-xm/

“We’re hearing from insights teams around the world that they’ve never been more valued by internal stakeholders – but also how much pressure they’re under to deliver insights that drive the right actions,” says Tim Farmer, CoreXM Solutions Strategy EMEA. “With Qualtrics CoreXM, organizations are able to become more agile by bringing more research in-house. The result is faster, more reliable and more cost-effective insights, essential for these times we live in.”

About BBC Media Action

For 20 years we have worked in some of the world’s poorest and most fragile countries and communities, using media and communications to alleviate poverty and contribute to healthier, freer, fairer societies. Established by the BBC, we are an independently operated and funded international development charity, and are not funded by the BBC Licence Fee. We rely on the generosity of donors and partners to deliver our life-saving and life-changing work.

About Qualtrics 

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com