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Meridian West Selects Qualtrics To Help Its Financial Services Clients Become More Customer-Centric

Last updated:  November 25, 2019

Lightning-fast analysis in an integrated platform allows consultancy firm to help the companies they work with become more client-focused

25 November 2019, LONDON, UK – Qualtrics, the leader in customer experience and creator of the experience management category, has announced that it is now working with research consultancy firm, Meridian West, to help its clients in the financial and professional services industries understand their customers better.

The Qualtrics solution allows Meridian West to enhance its analytics capabilities and perform quicker and more in-depth analysis without the need to integrate several platforms to handle surveying and dashboarding.

Speaking on the announcement, Ben Kent, Meridian West’s founder, said: “The financial and professional services industries are built on relationships. As an expert consultancy to some of the world’s leading firms in that space, it’s been our mission to help those we work with be more client-focussed.”

“We see Qualtrics as a key tool helping us assist our clients in their digital transformation ambitions. We’ve really been able to differentiate ourselves from our competitors with the ability to manipulate, analyse and build visualisations to explain the data on the fly.”

Ian McVey, Head of Enterprise Sales EMEA at Qualtrics, added: “Industries such as financial and professional services are often resistant to change, fearing that digital transformation will make the relationships that currently form the backbone of their work more impersonal.”

“Meridian West is helping its clients understand the incredible and unique insights that can be gleaned through a data-driven approach. Added to this the quick turnaround time that our unified research and analysis platform offers, the company is setting itself apart.”

About Qualtrics
Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organisations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organisations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit

About Meridian West
Meridian West helps professional firms to design and implement client-focused strategies. We work with firms every step of the way, from collecting robust evidence and insight through to making strategic decisions and delivering tangible results. For some clients we combine three capabilities – insight, strategy, change – into an integrated programme of work. For other clients we provide targeted support where it is needed most. To learn more, please visit