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Movember Selects Qualtrics to Help Maximise the Global Impact of its Programs

Last updated:  December 12, 2021

The charity will use insights to design improved and new experiences encouraging participation and raising awareness across six countries

SYDNEY, DECEMBER 13, 2021 – Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, today announced that Movember, the leading charity changing the face of men’s health, is using Qualtrics CustomerXM™ to help improve men’s health by driving continuous improvements to the charity’s programs and fundraising activities.

As part of Movember’s ongoing efforts to raise funds and awareness in mental health and suicide prevention, prostate cancer and testicular cancer – culminating in November’s annual moustache-growing campaign – the organisation has funded more than 1,250 innovative cancer tests and treatments, ground-breaking medical research, and game-changing mental health intervention projects around the world, shaking up men’s health research and transforming the way health services reach and support men.

Movember will use CustomerXM to identify the impact its initiatives and experiences are having by collecting continuous feedback from recipients in Australia & New Zealand, UK & Ireland, the United States, and Canada. The insights collected will enable Movember to make tailored, targeted, and continuous improvements to the experience delivered in future programs, and to guide future fundraising activities in each country.

To maximise the impact of Movember’s programs, the charity will also conduct all research in-house using Qualtrics. This includes a quarterly study of men to uncover their health knowledge, needs, behaviours, and ideas of what it means to be a man in society. Using Qualtrics to conduct the research will enable Movember to easily track trends overtime, quickly make changes to focus on areas of interest, and take action on the insights captured. 

“Movember’s work to improve men’s health has never been more important. Being able to truly understand the impact our work is having, as well as where we should focus our efforts to drive more positive outcomes and experiences, is crucial. The insights captured with Qualtrics, coupled with the ability to conduct our own research, will help Movember encourage program participation, continue to raise awareness of important and emerging issues, and ultimately save lives by utilising data and insights to implement evidence-based programs,” said Director of Monitoring, Research & Evaluation, Jenny Anderson.

“Organisations such as Movember have a crucial role in helping each of us address the ongoing health challenges created and exacerbated by events from the past two years. The experience-centric approach adopted by Movember is a leading example of how charities can improve the effectiveness of their programs and initiatives, ensuring the charity continues to make a huge difference to men in Australia and across the world,” said Lisa Khatri, Head of Customer, Brand & Design Experience, Asia Pacific and Japan, Qualtrics.

About Qualtrics

Qualtrics, the leader and creator of the experience management (XM) category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product and brand. Over 13,500 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)—the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit

About Movember

Movember is the leading charity changing the face of men’s health on a global scale, focusing on mental health and suicide prevention, prostate cancer and testicular cancer. The charity raises funds to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,250 projects around the world.

In addition to tackling key health issues faced by men, Movember is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The charity’s vision is to have an everlasting impact on the face of men’s health. To donate or learn more, please visit