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New Qualtrics Course Evaluations Helps Schools Uncover Hidden Needs as Students Adapt to Changing Education Landscape

Last updated:  June 9, 2022

New Jersey’s William Paterson University is using Qualtrics Course Evaluations to increase engagement and retention as college enrollment drops nationally


PROVO, Utah and SEATTLE, June 9, 2022 — Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, today announced Course Evaluations, a solution that helps schools improve teaching, student engagement and retention by putting real-time feedback into a dashboard that links insights to plans for action. The only unified solution to manage the entire evaluations process — from customizing questions to analyzing results on an institutional, department and professor-level — Qualtrics Course Evaluations reimagines the traditional end-of-course evaluation process to meet the needs of students today.


As the second school year during the pandemic wraps up, students are reassessing the value of higher ed with overall enrollment down 5% since 2019, and institutions are taking stock of the experiences they offer students. Today’s dynamic learning environment, which includes virtual and hybrid classrooms where teachers get less direct feedback, demands a flexible and automated way to gather and analyze insights from course evaluations.


Qualtrics Course Evaluations simplifies the process with easily customizable evaluations that students can respond to via email or a learning management system. Automated distribution saves school administrators time, along with automatic reminders to increase response rates. And results are available immediately rather than months after a course has concluded — meaning it’s possible to collect feedback mid-course and address problems as they arise.


Engaging students in remote and hybrid classrooms 


Until 2020, William Paterson University in New Jersey was still using pen and paper surveys, with multiple different question sets for each department, further segmented by the professor’s tenure, which made analysis difficult. Qualtrics Course Evaluations provides William Paterson University with one easy-to-use platform for sending students invitations and reminders to complete a common evaluation, tracking response rates, exploring and analyzing results, linking outcomes to plans to improve teaching and learning and tracking progress over time.


“With a hybrid or fully remote format, sometimes our students feel distant, like they can’t openly engage. Whereas in the classroom, you can tell if a student is lost just by looking at them,” said Tony Krucinski, department coordinator for instruction and research technology at William Paterson University. “We’re seeing a lot more students providing open-ended responses because they can submit evaluations digitally via their cell phones, laptops or tablets.”


From evaluations conducted during the pandemic, William Paterson University found that students wanted more communication from teachers, who were accustomed to having students connect with them in person. As a result, professors quickly adapted to meet students where they were, making themselves available via Zoom and hosting virtual office hours where students could connect informally or ask questions. Krucinski said that giving faculty actionable feedback through the easy production of summary reports helps them make improvements to their teaching. A great classroom experience can make all the difference for students who may be at risk of dropping out.


“Schools are still adapting to the seismic changes of the pandemic. Their task now is to dial in to the experiences students are having — in and out of the classroom — that will keep them engaged in learning,” said Omar Garriott, global head of education at Qualtrics. “Students demand it. Waiting weeks or months to collect course and instructor feedback is a thing of the past. Qualtrics helps schools understand and take action on what students are saying more often as we all push forward into a new normal of teaching and learning.”


To learn more about the Qualtrics Course Evaluations solution, see here:


About Qualtrics XM for Education


With over 20 years of experience in education, Qualtrics now serves education institutions across K-12 and Higher Education around the world—including 99 of the top 100 business schools and over half of the top 50 U.S. school districts—helping them understand and improve the experiences they deliver. Qualtrics solutions are purpose-built to help leaders in education understand experiences across departments, take the right actions to attract and retain students and staff and increase engagement and success. Qualtrics XM for Education uncovers unique insights into the student journey and empowers school leaders to close experience gaps—driving increases in enrollment, retention and graduation. To learn more about XM for Education, please visit


About Qualtrics


Qualtrics, the leader and creator of the experience management (XM) category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product and brand. Over 16,750 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)—the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit