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Osotspa Invests in Experience Management to Drive Regional Business Expansion

Last updated:  March 24, 2020

Unlocks customer insights 5x faster with modern approach to brand management

BANGKOK, 24 MARCH 2020 – Qualtrics, the leader in customer experience (XM) and creator of the experience management category, today announced that Thailand’s leading consumer product manufacturer Osotspa Public Company Limited (Osotspa) has selected Qualtrics BrandXM and Qualtrics CoreXM to optimise and accelerate brand growth.

Using the advanced research capabilities supported by Qualtrics, Osotspa will be able to rapidly unlock the in-depth insights it needs to succeed in Thailand and its key markets.

Osotspa, which manufactures a range of non-alcoholic beverages, personal care products, healthcare and confectionery, including M-150, Babi Mild, and Banner, is set to conduct market research 5x faster with Qualtrics CoreXM. The company will also benefit from being able to seamlessly run multiple studies at the same time through a single platform. Experience data (X-data) – the opinions, beliefs, and sentiments of customers – will help Osotspa’s market research team identify growth opportunities in emerging markets and sectors and improve the business impact of marketing engagements. 

“After working with Qualtrics, Osotspa has reduced research time through the ability to rapidly listen, understand and act on trustworthy customer insights. We believe that the reduced research time not only provides a critical competitive advantage but also maximizes the allocation of our marketing resources. And as a result, the true benefactors are the customers who will receive improved services and new experiences tailored to their individual needs,” said Wannipa Bhakdibutr, Osotspa’s President

Osotspa is one of the first companies in Asia Pacific and Japan to go live on the recently launched Qualtrics BrandXM. Using the modern brand management platform, Osotspa will conduct brand tracking studies to identify gaps and opportunities for growth. The insights gathered help the company understand brand awareness, equity, and growth potential.

“Osotspa is committed to delivering superior brand experiences to our customers. We want to understand our customers’ brand perception and how to better stretch every dollar of investment towards strengthening our brand and reinforcing our position as a market leader,” added Wannipa.

Using CoreXM and BrandXM allows Osotspa to safely manage experience data and ensure it is compliant with new data protection regulations being implemented in Thailand, including the Personal Data Protection Act (PDPA), and in other regions. The Qualtrics platform offers the industry’s most trusted and secure enterprise-grade research platforms.

“Companies operating in today’s fast-paced, experience-driven economy need to be agile and responsive to market demand if they are going to be leaders. It’s critical for them to invest in experience management and modern research tools to stay relevant and cater to consumers’ preferences. Working with Qualtrics, Osotspa is able to identify opportunities for growth, eliminate inefficiencies within the traditional market research process, measure brand performance, and better allocate marketing resources,” said Foo Mao Gen, Head of Southeast Asia, Qualtrics.

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About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organisations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organisations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about.


Terence Ong/ Busakorn Srisongkhroh

PRecious Communications for Qualtrics

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