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Qualtrics Announces New Latin America Hub in Mexico City with Plans to Create 300 New Tech Jobs in the Region

With two decades in Mexico, Qualtrics helps more than 600 Latin American customers, including Mercado Libre, Cemex, and Telcel collect, analyze and act on customer and employee feedback, at scale

Qualtrics’ new Mexico City hub will include roles across every function of the company, with roles in engineering, product development, and more

Last updated:  November 7, 2023

PROVO, Utah & MEXICO CITY (Nov. 7, 2023) – Qualtrics, the leader and creator of the experience management category, today announced plans for a new expanded office in Mexico City, which will serve as the company’s Latin America hub. Qualtrics also announced a commitment to create 300 new jobs in the area across all functions, including engineering, product, support, finance, sales and marketing, and operations roles, to support the company’s growing business in Latin America and around the world.

Qualtrics has had a presence in Mexico City for over two decades, and more than 600 Latin American organizations trust Qualtrics’ platform to help them build deeper relationships with their customers and employees. The new office will accelerate Qualtrics’ business in Latin America and around the world as it invests in artificial intelligence, developing AI-powered solutions to make businesses more human. 

Qualtrics’ cloud-native software uses the most advanced natural language processing and machine learning technology to help companies quickly identify and resolve their customers’ and employees’ points of friction, so they can prevent attrition, protect revenue, and build loyalty.  

Qualtrics’ new Mexico City office will be located in a bustling new commercial core in Torre Anseli, in the southern half of Mexico City, and is expected to open in spring of 2024. 

“México City is a strategic hub for Qualtrics as we expand our growing business in Latin America and work to bring Experience Management (XM) to the world,” said Qualtrics CEO Zig Serafín. “We are very excited to continue our growth in this thriving global business center with a rich talent pool.”

“This is a major milestone for the Experience Management segment in Mexico and Latin America,” said Enrique Bravo, Managing Director for Latin America and the Caribbean at Qualtrics. “Our region is a fast growth region for Qualtrics, and having Mexico as an strategic Hub is aligned to our priority to be value of customer obsession. Being closer to our customers and partners, so we can deliver the experiences they deserve and help them make their businesses more human.”

More than 600 organizations in Latin America trust Qualtrics 

Qualtrics has 20,000 customers across more than 100 countries and nearly every industry, including Cemex, GNP, Gentera, Telcel, and Mercado Libre in Latin America.   

Ninety-one of the companies in the Fortune 100 are Qualtrics customers, including global leaders such as BMW Group, EY, HSBC, KFC, and the NBA. 

Qualtrics, which does business throughout Latin America, has employees in Argentina, Brazil, Colombia, Chile, and Mexico. The company’s headquarters are in Provo, Utah, and Seattle, with 28 offices worldwide and over 4,000 employees.

About Qualtrics

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees. With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle. To learn more, please visit