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Qualtrics Expands its Leadership Team with the Addition of Veteran HR, Corporate Development, and Communications Executives

Last updated:  January 14, 2021

SALT LAKE CITY and SEATTLE, Jan. 14, 2021 — Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced the addition of three seasoned leaders to its executive team. 

Julia Anas will join Qualtrics as Chief People Officer. Previously Julia was VP, Employee Experience at Adobe, where she played a critical role driving employee development, compensation planning, as well as organizational design, talent and succession planning. She was a core member of Adobe’s global COVID-19 crisis management team. Prior to joining Adobe, Julia was a director at Symantec, and she also previously led people teams at Intuit, Solyndra, Align Technology, and Yahoo!. 

Edward Chen will join Qualtrics as Head of Corporate Development and Strategy following more than 5 years driving inorganic growth initiatives at Twilio, helping it grow from a pre-IPO company to a market cap of over $50 billion. He was the first Corporate Development / M&A employee and built a team that led over 10 acquisitions, including transformational transactions like the $2 billion acquisition of SendGrid and the $3.2 billion acquisition of Segment. Prior to Twilio, Eddie worked in VMware’s Strategy and Corporate Development team, working on M&A, venture investments, and strategic partnerships. 

Gina Sheibley will join Qualtrics as Chief Communications Officer following more than eight years at Salesforce, most recently as SVP of Corporate Communications. Gina led the Salesforce brand through a notable period of growth and corporate leadership. She led communications for eight years at Dreamforce and for more than 100 acquisitions, including multi-billion dollar transactions such as Tableau, Mulesoft, Demandware, and Exact Target. Before joining Salesforce, Gina spent seven years at Symantec, with her final role as Director of Executive Communications. She serves on the board of the PRSA Foundation and Big Brothers, Big Sisters Bay Area.

The biggest brands in the world leverage the Qualtrics XM Platform as a system of action to design and improve better experiences for customers and employees. The Qualtrics system of action is further bolstered with an ecosystem of more than 300 industry-leading partners who have built integrations and standardized new proprietary solutions on the XM Platform. 

To learn more about the Qualtrics XM Platform and the continued emergence of experience management, please visit

About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit