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Qualtrics further expands EX expertise in Asia Pacific and Japan

Last updated:  July 23, 2019

  • The leader in XM appoints additional proven EX leaders for newly created roles
  • Qualtrics heavily investing resources to expand capabilities and offerings across Asia

SYDNEY, July 24, 2019 – Qualtrics, the leader in experience management, today announced two new senior appointments to its Employee Experience (EX) product team in Asia Pacific and Japan (APJ) that further expand the company’s ability to help organisations succeed in the experience economy.

Dr. Cecelia Herbert joins the company as Lead EX Scientist for the APJ region. In this role Dr. Herbert has established the APJ EX Advisory Services at Qualtrics, which support, guide, and advise organisations as they design and manage EX programs. Dr. Herbert is a Doctor of Organisational Psychology and brings more than 15 years experience in nurturing employee experience innovation, supporting leaders to measure and take action on feedback, and transform workplace culture. She most recently led diversity, equity, and inclusion across multiple functions for Google in Asia Pacific.

Dr. Stephen Choo joins Qualtrics as an EX Senior Solution Strategist, APJ – the first appointment of its type in Southeast Asia. In this role Stephen will partner with businesses across the region to develop EX strategies that drive superior employee and organisational performance. Stephen has more than 20 years of experience helping business and HR leaders develop a long-term sustainable employee engagement culture. Prior to Qualtrics, he was Vice President Solution Design Asia-Pacific and Managing Director, Products (Pay, Talent & Engagement) Singapore for Qualtrics partner Korn Ferry.

“In today’s experience economy companies with high levels of both employee engagement and enablement have up to 4.5 times more revenue growth than those with low levels. This means it’s never been more important for organisations to focus on driving experience breakthroughs for employees,” said Bill McMurray, Managing Director for Qualtrics in Asia Pacific and Japan.

“Dr. Herbert and Dr. Choo are two of the region’s leading EX experts with proven credentials, and we are delighted to welcome both of them to Qualtrics,” added McMurray.

“It is a pivotal time of transformation for the HR industry. The mindset of business leaders is shifting towards people strategy as the core driver of innovation. They are understanding the value of employee feedback and creating a seat at the table for HR to accelerate businesses forward. Qualtrics has a unique role to support organisations everywhere by using evidence based best practices to transform EX. This is a massive opportunity for all involved, and I am excited to partner with our customers to improve the everyday experiences for their employees,” said Dr. Herbert.

“As the war for talent intensifies in Southeast Asia, businesses are prioritising EX to compete in attracting, engaging and retaining employees. EX is the new battleground for competitive advantage, which is why it’s critical for organisations to have meaningful experiences with their employees. Technology like Qualtrics EmployeeXM™ is central to unlocking these experiences and equipping leaders with real-time insights and tools they need to deliver breakthrough experiences,” said Dr. Choo.

The Qualtrics Experience Management (XM) Platform™

The Qualtrics XM Platform™ is the only technology platform that enables brands to manage the four core experiences of business: customer, employee, product, and brand. The XM platform is a system of action that makes it easy for brands to gather experience data (X-data), which are the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. Combining X-data with operational data (O-data) pulled from existing systems such as HRIS, CRM and web analytics ensures business decisions are based on facts and the intangibles.

Advanced artificial intelligence and machine learning helps uncover deep insights and makes connections between the customer, employee, product and brand experiences to help close experience gaps and drive value back to the bottom line.

Organisations using the Qualtrics XM Platform in APJ include Qantas, Volkswagen Australia, Spotify, BMW, Cathay Pacific, GOJEK, and SMBC.

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About Qualtrics
Qualtrics is the technology platform that organisations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organisations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. To learn more, and for a free account, please visit