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Qualtrics named best CX Partner at CX Awards

Last updated:  October 18, 2020

SYDNEY, October 19, 2020 — Qualtrics, the leader in customer experience and creator of the experience management category, today announced it was named Best Customer Experience (CX) Partner at the CX Awards. 

The annual CX Awards is one of Australia’s leading industry awards, providing the ultimate accolade to benchmark and recognise CX excellence and innovation in the region. Qualtrics was named Best CX Partner by a panel of 11 CX industry experts, which recognised the company’s leading ability to work with businesses to transform any aspect of the CX.

“As businesses and governments move forward after the events of 2020, being able to deliver an improved customer experience is now business critical. Qualtrics is proud to be recognised as the Best CX Partner by the CX Awards, which differentiate the very best leaders, teams, strategies, and innovations. It is further proof of our industry-leading ability to help businesses and governments go beyond measurement and take meaningful action in the moments that matter,” said Vicky Katsabaris, Head of CX Solutions & Strategy for Qualtrics in APJ.

In naming Qualtrics Best CX Partner the judges said: “Qualtrics demonstrated a great partnership enabling their client to quickly understand their customer needs and experiences to prioritise accordingly, with an outstanding turnaround time.

The Qualtrics XM Platform is a system of action where organizations use experience data to manage the four core experiences of business—customer, employee, product, and brand. Top brands from around the world use Qualtrics to improve customer experience at every interaction, increase employee engagement, build products people love, and deliver brands that resonate with consumers.

CustomerXM allows companies to predict, deliver, measure, and respond specifically to customer needs, in order to improve the customer experience and impact key business outcomes such as customer lifetime value, acquisition, and retention. To learn more, visit

About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit

About The CX Awards

The CX Awards are the ultimate accolade in CX excellence and innovation, differentiating the very best leaders, teams and innovations from their competition, and providing ANZ’s leading brands with a credible way to recognise their work in the CX field.

 The CX Awards are organised by Ashton Media; leaders in the creation of highly targeted conferences specialising in marketing, advertising and customer experience. Ashton Media’s events across the customer experience field include the Customer 360 Symposium, the Customer 360 Forum, and the CX Collective membership initiative. Find out more at